Mars Chocolate North America introduced a teaser video of M&M’S® Brand’s new 30 second television commercial that will air during the first quarter of Super Bowl XLVII on Sunday. The ad, which was created by BBDO New York, is part of the brand’s new ‘Better With M’ campaign.
The trailer is featured on the M&M’S® Facebook page (www.facebook.com/mms). M&M’S will post the new commercial on both Facebook and YouTube as it airs during the game on Sunday.
Lincoln, the luxury automotive brand, today released its second Super Bowl ad that is a part of its purchase of two 30-second spots to air during the broadcast. The brand spot featuring the 2013 MKZ is titled “Phoenix,” and graphically showcases the new beginning of the brand with an MKZ emerging from the flames of a Lincoln Town Car.
These Super Bowl ads represent a significant piece in the Lincoln reinvention strategy as the brand attracts a new market of individual-minded luxury consumers. Lincoln recently launched the all-new 2013 MKZ, and will deliver three more vehicles in the next four years to appeal to these new luxury consumers who have emerged as a powerful economic force, already making up close to 25 percent of all luxury automobile purchases.
The 30-second spot will be available on the Lincoln YouTube channel.
Agency: Hudson Rouge
Production Company: Imperial Woodpecker
Director: Stacy Wall
Samsung Mobile launched a teaser spot for its two-minute big game ad. In it, Seth Rogan and Paul Rudd pitch ideas to Bob Odenkirk. Rogen and Rudd are told that trademarked words can’t be used, like Super Bowl, San Francisco 49ers and Baltimore Ravens. They refer to the game as El Plato Supreme and the teams as The San Francisco 50 minus 1ers and the Baltimore Black Birds.
This is a teaser for an ad for God of War: Ascension will be shown during the online stream for the Super Bowl over at CBSsports.com, which last year drew in 2.1 million viewers.
Produced by Imaginary Forces and set to a haunting arrangement of Ellie Goulding’s “Hanging On” (from her recent album Halcyon), the ad represents one of the most ambitious promotions in PlayStation history. Fitting, given that God of War: Ascension—the latest project from Sony Computer Entertainment Worldwide Studio’s (SCE WWS) Santa Monica Studio—is an exploration into the beginnings of Kratos, one of gaming’s most iconic characters.
In this Pepsi NEXT Super Bowl commercial teaser we see three friends shopping for the most unbelievable things they can bring to an epic party. What is the duct tape for? Why would Sharks be raised in a pool? Most importantly, do we have enough Pepsi NEXT? Tune in to the Super Bowl to check out the Pepsi NEXT Party!
This year’s Century 21 Super Bowl ad will continue the “Smarter, Bolder, Faster” theme developed in conjunction with the franchisor’s 40-year anniversary in 2011. In this year’s spots, Century 21 agents will be the celebrities. The ads will have a fun, ironic feel and carry the theme “There’s a Century 21 agent in the house.”
Century 21 is sponsoring an hour long pre-game show. And have their ad in the early part of the 3rd quarter of Super Bowl XLVII.
An interview with Greg Popp – Director of the 2013 Century 21 Super Bowl commercial.
“Space Babies” Takes Viewers on A Journey Nine Months in the Making to Introduce the Family-Friendly 2014 Sorento CUV and Kia’s Next Generation UVO eServices Voice-Activated Infotainment System. Director Jake Scott helms 60-second mini-movie set on the distant planet “Babylandia;” Sneak preview available this weekend in movie theaters and at youtube.com/kia
For generations, inquisitive young minds have asked the burning question that all parents dread. A question that leaves many moms and dads stumbling to find the right words to carefully, and sometimes creatively, navigate the most delicate of situations. On February 3, with more than 100 million people watching, Kia Motors America (KMA) will tell the story that hasn’t been told as a flustered father shares an epic tale with his curious young son from behind the wheel of the new 2014 Sorento CUV. Scheduled to air in the fourth quarter of Super Bowl XLVII and directed by Jake Scott , “Space Babies” reveals the existence of a faraway planet known as “Babylandia” and follows infant boys, girls, dogs, pandas and more on their journey to Earth to join their new families. After taking it all in, the curious child begins to offer an alternative theory passed on by a friend but his quick-thinking father calls upon UVO’s voice-activated jukebox feature to hurriedly change the subject and survive another day in the adventures of parenthood.
Created by David&Goliath, KMA’s advertising agency of record, a special expanded version of “Space Babies” will be viewable at YouTube.com/Kia leading up to the big game. As one of the fastest growing car companies in the U.S. over the last five years, Kia returns as a Super Bowl advertiser for the fourth straight time. After becoming the first advertiser to debut a Super Bowl commercial in movie theaters before the big game last year, “Space Babies” will air on more than 33,000 screens nationwide beginning on February 1 as part of ScreenVision and National CineMedia’s FirstLook. “It has an answer for everything™” is a fully integrated marketing campaign incorporating TV, cinema, digital, print, social media and in-dealership components.
“Tight Space”
In the first spot of the Sorento’s “It has an answer for everything™” campaign, titled “Tight Space,” parental creativity is in high gear when two of the CUV’s available features – power-folding mirrors and power liftgate – help a determined father make the slimmest parking garage space manageable while his skeptical wife and children look on. Created by David&Goliath, “Tight Space” spot was directed by Peter Darley Miller and Colin Jeffery.
It starts out with a slightly insecure teenager is unhappy about going to the Senior Prom without a date, but confident, since he’s driving his father’s new 2013 Audi S6 high-performance sport sedan. Once he’s arrived at the Prom he’s a changed young man, he brazenly takes the principal’s parking spot. At the dance, he boldly kisses the prom queen and is confronted by the prom king.
What happens next is up to consumers. Viewers will have 24 hours to vote on one of the three possible endings. The final ad will appear on Audi’s YouTube channel this Saturday, as well as during the game on CBS.
The 1st of three alternate endings to the 2013 Audi Super Bowl commercial “Worth It”
The 2nd of three alternate endings to the 2013 Audi Super Bowl commercial “Buddies”
The 3rd of three alternate endings to the 2013 Audi Super Bowl commercial “Tradition”
Volkswagen and reggae legend Jimmy Cliff join together to infuse much-needed positivity and good vibes into a world that’s become awash with freak-outs, meltdowns, and temper tantrums over just about anything. It’s time to get happy. 2.3.13.
Join the conversation using #GetHappy and visit vw.com to download this exclusive track
In its sixth consecutive year as a Super Bowl advertiser, Hyundai tackles the Big Game action with five game-day ads, including four all-new spots. Two of the new ads are slotted for the pre-game show and two are scheduled to air in-game. With clever interpretations of real life moments that position a Hyundai vehicle as the ultimate sidekick and partner-in-fun, Hyundai aims to take a tongue-in-cheek approach to Super Bowl advertising. The spots use humor to highlight vehicle performance and function in a fun and memorable way. Creative was developed by Hyundai’s agency of record, INNOCEAN USA.
Headlining the Super Bowl advertising blitz is Hyundai’s 60-second pre-kick spot titled “Epic PlayDate.” Inspired and made possible by the all-new seven-passenger Santa Fe, the ad takes viewers on an unforgettable and epic play date with the Santa Fe as a key player, packing in fun for the whole family. The ad features a cameo and soundtrack of a brand new track written exclusively for Hyundai by a legendary alternative rock band.
“Team,” a 30-second in-game spot running in the first quarter, is a pint-sized ode to the action movie genre. A unique twist on a classic ‘tables turned’ tale, we follow a young boy as he recruits his own dream team to take on the neighborhood troublemakers. The all-new seven-passenger Santa Fe once again takes an active role helping the young boy and his mom gather a team to step up to the challenge.
“Stuck,” a 30-second in-game spot running in the second quarter, takes viewers on a classic American road trip. In a tale told with observational humor and a little bit of empathy, viewers are taken on a journey through the eyes of a young couple as they encounter and get “stuck” behind some unexpected things on the road. But through it all, the Sonata Turbo allows them to dodge and quickly pass the obstacles with ease.
The fourth 30-second spot, “Excited,” airs during the pre-game show with a voiceover any true sports driving enthusiast will recognize. The commercial features a 429-horsepower, 8-speed Genesis R-Spec racing around a track as the dramatic play-by-play is voiced by the eminently passionate sportscaster, Gus Johnson.
“Cars have become more than just a means of transportation – they can play an active role in empowering us throughout our everyday adventures, large and small,” said Steve, Shannon, vice president of Marketing, Hyundai Motor America. “This year we developed a creative campaign that demonstrates the many ways that Hyundai is ‘there for you’ as a true partner-in-fun. Whether it’s swiftly and safely maneuvering the unforgiving road in a Sonata Turbo or piling everyone in the Santa Fe for the ultimate play date, Hyundai is the perfect companion throughout all life’s experiences.”
The fifth and final spot “Don’t Tell”, which cleverly celebrates quality family time with Mom and Dad, will air during the pre-game show.
The all-new Santa Fe is the most valuable player this year, starring in three of the five Super Bowl advertisements. Santa Fe delivers Hyundai’s recipe of bold design, high-output powertrains with Gasoline Direct Injection (GDI) and a host of features to please drivers and passengers with high expectations for functionality, versatility and comfort.
“The creative for this year’s Super Bowl is the most innovative work we have created for Hyundai to date,” said Greg Braun, executive creative director at INNOCEAN USA. “Hyundai connects with consumers by continuously being culturally relevant, and these new spots are a clear expression of that notion. Our Super Bowl campaign as a whole is meant to tell fun, relatable stories that depict our heroes – the people who drive our cars – and ultimately relay the message that Hyundai vehicles enable and inspire them to participate in the fun moments in life.”
Hyundai is also leveraging various social media channels to add an interactive element to the campaign that will drive additional anticipation and awareness for the Super Bowl spots. Using the social power of Facebook, Hyundai offers viewers an entertaining dual-screen experience that really allows them to get in the game.
Catrinel Menghia returns in one of a handful of new Fiat commercials that CMO Olivier Francois showed at the Los Angeles Auto Show as potential spots that the brand will show during its Super Bowl commitment.
The new seductive spot starring Menghia is on behalf of a new convertible Fiat 500 Abarth Cabrio. It depicts a scorpion making its way up the back of the bikini-clad model and then using its pincers to make a strategic snip. “Small, wicked … and now topless,” the ad says.
Here are the other spots that are being considered to air during Super Bowl XLVII
Coca-Cola is asking viewers to cheer for three very different groups in an interactive marketing blitz during the big game: a troupe of showgirls, a band of cowboys and a biker-style gang of “badlanders” — all on a quest for a thirst-quenching Coke in a desert.
The campaign, which will include TV spots as well as a Web site and interaction with consumers on social media sites like Twitter and Instagram, is the world’s largest beverage maker’s latest attempt to capture interest of people who watch the Big Game with a second screen such as a tablet or smartphone nearby.
“The second screen is a huge deal for us,” said Stuart Kronauge, president of sparkling beverages. “It doesn’t matter where consumers are, be it TV, mobile or tablet, we need to be there.”
To engage the more than 100 million viewers who tune into the Super Bowl every year (last year, 111 million watched the game, according to Nielsen), The Coca-Cola Co. decided to create its own game.
The cinematic 30-second TV ad created by longtime agency Wieden + Kennedy in Portland, Ore., which will run on network TV and on Youtube.com beginning Tuesday, sets up the game’s premise. Three random groups, a troupe of show girls in a pink bus, a group of cowboys, and a gang of so-called “badlanders” on motorcycles and ATVs wearing leather attire, are all in the middle of the desert. They race toward what looks to be a giant Coca-Cola, but it turns out to be a wooden sign that indicates the Coke is 50 miles away.
“Vote now to decide who wins. Cokechase.com,” copy reads.
Beginning Wednesday through the end of the Super Bowl, which airs Feb. 3 on CBS, users can vote online or send a tweet to choose their favorite group, and try to sabatoge other groups. The winner, tallied in real time, will be shown in an ad immediately following the final whistle of the Super Bowl.
Cars.com, the premier online resource for buying and selling new and used vehicles, will add drama to this year’s Big Game to launch its all-new advertising campaign. Today, the site released print, digital and social teasers that pose the question “why drama?” Until the big reveal of Cars.com’s first new commercial, which will air during the first quarter of the game, fans can get a taste for drama by visiting www.cars.com/whydrama.
“With a brand-new campaign, we wanted to build excitement for our ad and save its reveal for the Super Bowl,” said Linda Bartman, Cars.com’s Chief Marketing Officer. “Our new campaign is more connected to the car shopping experience and more compelling than ever. Fans should be ready for a more engaging feel from Cars.com advertising that is consistent wherever they see our brand.”
2013 will be a significant year for Cars.com advertising. The new commercials will be the first work created by the site’s new advertising agency of record, mcgarrybowen Chicago, who leads Cars.com’s integrated team of agencies. With full creative integration across TV, digital, print, radio and social combined with a robust media plan, the campaign will be more impactful than ever. In addition, for the first time in the site’s history, the new campaign is intended to be more than a single year execution.
“We have heard from car shoppers that buying a new car can be overwhelming, and sometimes even stressful, so our new campaign shows how dealers help car shoppers have a drama-free buying experience by using Cars.com,” said Bartman. “We think this message is one that will resonate with car shoppers. As has been the case for the last five years, the Super Bowl remains the perfect place to tell our story to an unprecedented audience.”
In addition to mcgarrybowen, other agencies on Cars.com’s integrated team include Avenue (B2B), Edelman Digital (social), OMD (media buying), Optimum Sport (media buying), Prometheus (media buying) and Piston (digital).
Here’s a Cars.com ‘viral’ video to help promote their Why Drama? campaign
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Super Bowl XLVII Broadcast News
Thirty-second spots during Super Bowl XLVII were sold for an average of $3.8 million, with some as high as $4 million. (up .3 million from 2012)
The Super Bowl XLVII was broadcast on CBS from New Orleans on Feb. 3, 2013. The game was interrupted by a half an hour due to a blackout of the lights and partial power failure in an piece of equipment that was designed to prevent such a thing from occurring.
Beyonce headlined the Pepsi Super Bowl XLVII Halftime Show. It was a huge success and many believed she stole the show. She was joined onstage for a reunion with members of Destiny's Child. The weeks earlier she was under fire after admittedly lip-syncing the National Anthem during President Obama's Inauguration.
Fourteen-time Grammy-award winning singer-songwriter Alicia Keys performed the longest version ever of National Anthem on the piano. Also before the game, Jennifer Hudson performed "America the Beautiful" with the 26-member Sandy Hook Elementary School chorus.
Neilsen Ratings 2013
According to results from The Nielsen Company, the broadcast of Super Bowl XLVII on CBS had an average audience of 108.4 million viewers, which fell short of last year’s Super Bowl, which was the most watched television program of all time. The game had a 48.1 rating with a 71 share in the 56 major markets, meaning that 48.1 percent of the nation’s TV households were tuned to the game at any moment and 71 percent of sets in use at any given time were tuned to the Super Bowl.
February 1, 2013 
