Fiat Ponders it’s 2013 Super Bowl Ad Decision
Catrinel Menghia returns in one of a handful of new Fiat commercials that CMO Olivier Francois showed at the Los Angeles Auto Show as potential spots that the brand will show during its Super Bowl commitment.
The new seductive spot starring Menghia is on behalf of a new convertible Fiat 500 Abarth Cabrio. It depicts a scorpion making its way up the back of the bikini-clad model and then using its pincers to make a strategic snip. “Small, wicked … and now topless,” the ad says.
Here are the other spots that are being considered to air during Super Bowl XLVII