Out of the roughly 37 companies spending a combined $300 million on commercials this Super Bowl Sunday, one country outside of the U.S. stands out: Korea.
Korean firms and even Korean culture are going to be everywhere this Sunday night as the San Francisco 49ers take on the Baltimore Ravens in Super Bowl XLVII.
Samsung will have an ad for mobile devices featuring Hollywood stars Seth Rogen and Paul Rudd.
Kia will school us on where babies come from and show us a kick-ass female robot.
Hyundai will air three different ads, including a Sonata Turbo racing a butt-cracking motor cyclist and one set to a Quiet Riot metal head throwback from the early 80s, “Bang Your Head”.
And lastly, while it’s not an ad for a Korean product, Wonderful Pistachios landed Mister Gangnam Style himself, Korean rapper and worldwide YouTube sensation Psy, to sell the weird green nut.