Superbowl-ads.com Article Archive

Forty-six Super Bowl ads competed for bragging rights. One clear champion has emerged. The ad with the most votes in the second annual Twitter #AdScrimmage is Samsung’s “Next Big Thing.”

The commercial stars actors Seth Rogen and Paul Rudd brainstorming with a @SamsungMobileUS exec about a Super Bowl ad concept featuring LeBron James (@KingJames). LeBron actually makes a cameo on a tablet. It’s all very meta.

For those of you keeping track, it’s a repeat victory for @SamsungMobileUS who also scored the most #AdScrimmage votes last year for their big game ad, #VoteForNote. Congratulations on stealing the title from yourself, @SamsungMobileUS. We hope you’re going to Disneyland!

One key to @SamsungMobile’s second #AdScrimmage success: instantly mobilizing the Twitter fans of its celebrity spokesperson after the spot aired on television.

Loved spending the 4th quarter with Seth & Paul last night?  #VoteTheNextBigThing to show your love: adscrimmage.twitter.com/VoteTheNextBig…

— Samsung Mobile US (@SamsungMobileUS) February 4, 2013

The brand also used Promoted Tweets to extend the reach of its two minute spot and promote its branded #AdScrimmage hashtag, #VoteTheNextBigThing. We like brands who like hashtags.

These brands round out the top five big game ads with the most #AdScrimmage votes:

@MilkMustache with “Morning Run” (#VoteMilkMustache)
@Budweiser with “Brotherhood” (#VoteClydesdales)
@Tide with “Miracle Stain – Tide Super Bowl Commercial” (#VoteTideMiracleStain)
@CalvinKlein with “Calvin Klein Concept” (#VoteCalvinKlein)

More Super Bowl hashtag winners

Last year, one in five brands included a hashtag in their Super Bowls ads. This year, 50% of the 52 national ads during the game featured hashtags. Clearly, an increasing number of today’s marketers understand that half of Twitter’s users use the platform while they watch TV, which means Twitter can keep the conversation around an ad going long after a 30-second spot is over.

In fact, on-air hashtags featured in this year’s ads were mentioned 300,000 times on Sunday alone. That’s a +273% increase over last year of ad-related hashtag mentions on game day. So what ad hashtags got people tweeting while they watched the game?

The #CrackinStyle ad by Wonderful Pistachios (@getcrackin) sparked the most Tweets immediately after airing. The ad stars Korean viral sensation Psy and racked up over 13,000 Tweets mentioning the hashtag in one minute. Apparently, people still love watching him get his ‘Gangnam Style’ on.

Speed Stick (@SpeedStick) highlighted the most, um, explicit of all hashtags. In its #HandleIt spot, @SpeedStick features a man getting caught “panty-handed” at the laundromat with a woman’s underwear. The voiceover invites viewers to “tweet your #HandleIt moment and also displays the call to action in prominent text on the screen. @SpeedStick retweeted responses that poured in during the game.

The most tweeted hashtag in an ad during the game: #Clydesdales in the “Brotherhood” ad by Budweiser (@Budweiser) with over 58,000 mentions. As in past years, the Super Bowl ad featured @Budweiser’s iconic horses and opened with the birth of a baby Clydesdale. The ad tugged at the heartstrings with the story of a lasting bond between a man and his horse set to the music of Fleetwood Mac.

This site now has a companion app in the App Store! You can find it by searching for “Super Advertisements” or by following this link.

SuperBowl-Ads.com app is ready. Search “Super Advertisements” in the App Store

When asked why it wasn’t completed before Super Sunday, The apps creator Ken Phipps of hyperdigitalinteraction Inc. said “Missed it by that much..”

Phipps said, “the app was rejected on Sunday evening, and we didn’t have time to make the requested changes, sorry folks… At least we have it ready early for Super Bowl XLVIII (2014)”

The game is over, the confetti has descended, and #RavensNation is celebrating their big victory. During the Sunday matchup between the @ravens and @49ers, the roar of the crowd was comprised of 24.1 million Tweets about the game and halftime show (this leaves aside the ads, about which more below). By the beginning of the second half, the volume of Tweets had already surpassed last year’s Tweet total.

The moments generating the biggest peaks of Twitter conversation (measured in Tweets per minute, or TPM) during the game:
- Power outage: 231,500 TPM
- 108-yard kickoff return for Ravens TD by Jones: 185,000 TPM
- Clock expires; Ravens win: 183,000 TPM
- Jones catches 56 yard pass for Ravens TD (end of 2nd quarter): 168,000 TPM
- Gore TD for 49ers: 131,000 TPM

Tonight’s most mentioned players were (in order): Ray Lewis (@Raylewis), Joe Flacco (@teamflacco), Colin Kaepernick (@Kaepernick7) and Jacoby Jones.

Whether they were inside the stadium or glued to screens elsewhere, athletes and commentators tweeted out their thoughts during the game’s big moments.

The other superstar on the field tonight was @Beyonce. Her halftime performance lit up Twitter (did it affect the Superdome power grid, we wonder?), generating 5.5 million Tweets. Fans’ favorites reflected by Tweet volume:
– Conclusion of her show: 268,000 TPM
- Destiny’s Child reunion on stage: 257,500 TPM
- Singing ‘Single Ladies’: 252,500 TPM

Illustrating just how fast advertisers moved in during the blackout: it took just four minutes for the first Promoted Tweet to appear against searches for [power outage] on Twitter. We’ll have more stats about the ads that ran during #sb47, including the results of our #AdScrimmage, later this week on the Twitter Advertising Blog.

Read More at : Twitter

According to Marketing Land, 26 of the 52 national Super Bowl ads mentioned Twitter in their spots. Considering that the Super Bowl generated 24 million tweets, that’s a smart bandwagon to jump on. YouTube and Instagram each got a shout out, and Facebook was mentioned four times. Nothing for Google+, though.

Here are the commercials that had some mention of Twitter — a hashtag, a logo, a URL or something else:

M&Ms – #betterwithmms
Audi – #braverywins
Hyundai – #pickyourteam
GoDaddy – #thekiss
Doritos – #doritos
Best Buy – #infiniteanswers
Disney Oz – #disneyoz
Fast & Furious movie – #fastandfurious
Toyota – #wishgranted
Doritos – #doritos
Calvin Klein – #calvinklein
Cars.com – #nodrama
Bud Light – #herewego
Hyundai Sonata – #epicplaydate
Volkswagen – #gethappy
Subway – #15yrwinningstreak
Subway – #FebruANY
Bud Light – #herewego
Subway – #FebruANY
Bud Light – #herewego
MiO Fit – #changestuff
Pistachios – #crackinstyle
Speed Stick – #handleit
Budweiser Clydesdales – #clydesdales
Tide – #miraclestain
Samsung – #thenextbigthing

Here are the Super Bowl commercials that had some kind of Facebook mention:

Fast & Furious movie
Hyundai Sonata
Taco Bell
Mercedes-Benz

Unique Viewers Reach 3 Million, with 114.4 Million Minutes of Video Streams
Most Social Telecast Ever, According to Monitoring Services

The CBSSports.com, NFL.com and NFL Mobile from Verizon live stream of Super Bowl XLVII on Sunday set multiple viewership records for a single game sporting event in the United States and also made history as the most social telecast ever, according to data provided by Omniture and third-party monitoring firms.

Online, the CBSSports.com live stream of the matchup between the San Francisco 49ers and the Baltimore Ravens attracted three million unique viewers to the Super Bowl XLVII video player, up 43 percent from Super Bowl XLVI. Viewers generated nearly 10 million live video streams, up more than 100 percent from last year, resulting in a record 114.4 million minutes streamed, which was up 46 percent over last year’s game.

Sunday also marked the largest recorded audience in CBSSports.com’s history, as viewers streamed the game live, watched Beyonce’s halftime performance (the first time a Super Bowl halftime performance has been streamed live online in the U.S.), viewed alternative camera angles, connected with friends and followers socially and watched broadcast commercials again on-demand.

In addition to viewership numbers, Super Bowl XLVII smashed the record for the most social event in the history of television, according to third-party research firms BlueFin, SocialGuide and Trendrr. Trendrr tracked more than 52.5 million social comments throughout the day, more than three times the numbers tracked for 2012′s Grammy Awards and Super Bowl XLVI, the previous top events.

“Our live stream of Super Bowl XLVII not only set online viewership and social-media records but set the standard for a second-screen sports experience,” said Jim Lanzone , President of CBS Interactive. “Our goal was to create an environment that would serve as the perfect complement to CBS Sports’ coverage of the game. We’re extremely proud of this historic experience.”

“This year’s record-setting engagement demonstrates that our fans are always looking for more ways to engage with NFL content,” said Hans Schroeder , NFL Senior Vice President of Media Strategy and Development.

CBS Sports’ coverage of Super Bowl XLVII (Feb. 3: 6:32-8:41 and 9:11-10:47 PM, ET) was watched in all-or-part (at least six minutes) by a record 164.1 million viewers. Sunday’s 164.1 million (persons 2+) is the highest number of viewers to ever watch all-or-part of the Super Bowl. The previous high was 2011′s 162.9 million for the Green Bay Packers-Pittsburgh Steelers game.

Official stats for Sunday’s live stream of XLVII on CBSSports.com and NFL.com:

Unique Viewers: 3 million

Total Minutes Streamed: 114.4 million

Live video streams: 10 million

Engagement: 38 minutes per viewer

Reactions to Super Bowl commercials this year were as up and down as the ads themselves. So, do advertisers still believe the adage that any press is good press?

Viewers expectations go sky-high for Super Bowl commercials, and with the average Super Bowl 2013 spot costing $3.8 million, advertisers reach for commercials so memorable they stay in viewers’ heads, no matter what they might think of them.

Go Daddy’s Sexy-Meets-Smart Super Bowl Commercial
After the Super Bowl game ended and the world was exposed to domain-hosting company Go Daddy’s 30-second ad “Perfect Match,” which featured supermodel Bar Refaeli and actor Jesse Heiman in a kiss, Go Daddy called its ad campaign a “sensational Super Bowl victory.”

Go Daddy CEO Blake Irving said the company set “all-time Super Bowl Sunday records” for mobile sales, website hosting and new customers.

The company did acknowledge that the ad “polarized viewers,” and that some called it “inappropriate” but that it attracted more than 4 million YouTube views even before the Super Bowl game.

“Our goal with the ‘Perfect Match’ Super Bowl ad was to be memorable and create buzz. In doing so, we used humor to demonstrate our edgy heritage and our technical smarts. That kiss generated a lot of attention and in the process polarized viewers,” said Go Daddy’s Irving in a statement to ABC News. “Many, including me, thought it was awkward and funny, and a few thought it was over-the-top.”

Calvin Klein’s Too Sexy Super Bowl Commercial
Another commercial that likely drew equal amounts of love and hate was Calvin Klein’s ad for its new underwear line for men. The ad was Calvin Klein’s first foray into Super Bowl advertising.

Coca-Cola’s Big Build-Up
While Coca-Cola’s social media strategy and build-up to the Super Bowl seemed stronger than ever — reaching Twitter, Facebook, Instagram and Tumblr — the end of its commercial, chosen through viewer votes, struggled to live up to the hype.

Gildan’s T-Shirt Message
Apparel manufacturer Gildan used humor in its first Super Bowl ad to try to become your “favorite T-shirt” in its commercial “Getaway.” The ad was so off strategy it was forgettable.

MiO Fit and Tracy Morgan
It’s hard to imagine anything more entertaining than comedian Tracy Morgan in a Super Bowl commercial. Unfortunately for MiO, the ad started off well but then fizzled like sparklers as he launched up into the air.

Beck’s Sapphire in Smooth Psychedelic Spot
Sure, the Super Bowl commercial for Beck’s Sapphire German beer included a great throwback to 1996′s “No Diggity,” originally sung by the R&B group Blackstreet. The ad was confusing when you see an animated fish singing the lyrics while swimming around the bottle in mid air.

Read More at : ABC

This year’s award for the most sexist Super Bowl commercial goes to Bar Refaeli’s ad for web host GoDaddy.com, which saw the supermodel kiss a computer programmer next to the tagline ‘smart meets sexy’.

Thousands of viewers used the Twitter hashtag #NotBuyingIt on Sunday night to flag and rate the most ‘disgusting,’ sexist and offensive commercial during the Ravens-49ers showdown.

The hashtag generated more than 10,000 real-time tweets, and 7,500 of those went to the GoDaddy.com ad, which has been accused of ‘objectifying women and stereotyping programmers.’

Other ads that are being called ‘Sexist’ are the Audi “Prom” ad, because a guy walks up to a girl and kisses her. And the Kia, Mercedes-Benz, and Fiat for the “Nice car gets the girl” approach to advertising.

Read more: http://www.dailymail.co.uk/femail/article-2274474/Bar-Refaelis-Super-Bowl-ad-rated-sexist-offensive-commercial-night-thousands-Twitter-users.html#ixzz2K8vkM499

Advertisers await results of the analyses, polls and surveys of consumer responses to the commercials, usually there are conflicting results. SuperBowl-Ads.com will release our “Top 5 Ads of 2013″ video in the next few days, as we have done for the past 15 years.

Stewart Elliot has compiled some of the information and data released on Monday and Tuesday, after the conclusion of Super Bowl XLVII. Read his article for more information.

AddThis, a data company, tracks what is called “brand lift”, said “The sponsor that enjoyed the largest brand lift, up 634 percent, was Anheuser-Busch. Go Daddy was second.”

Coca-Cola, said the total number of fan engagements with the “CokeChase” campaign – on the special Web site and YouTube – exceeded 11 million. (more than projected)

Dachis Group, said the Budweiser commercial about the Clydesdale won in “content virality”, with 310,000 “likes” and shares in social media, about double the second-place finisher.

Kantar Media, said the highest-rated commercial was not from a marketer but from CBS, promoting the CBS series “Person of Interest,” at the 2 minute warning break in the fourth quarter.

Frank N. Magid Associates, said the top commercial in the game, was the Budweiser spot.

TiVo, said that a commercial for Taco Bell was the “most engaging” of the game.

Visible Measures, said the most-watched commercial of Super Bowl XLVII was a spot for the Toyota RAV4, but that may change because

In other polls:

YouTube’s Ad Blitz wont release their winner for another 5 days so you can still vote on your favorites. VOTE NOW

USA Today’s Ad Meter declared Budweiser’s Clydesdale “Brotherhood” ad the winner after the game and based it or consumers rating the ads during the game. See their results in order of scoring.

Brandbowl announced their winner was Volkswagen’s “Get Happy”, their poll uses data from twitter and compiles a overall score.

SuperBowl-Ads.com, We are declaring Dodge Ram Trucks “Farmers” ad the most “reviewed” ad right after the game was over. Go Daddy’s ad “Perfect Match” was the most shared from our site Friday and Saturday before the game. Our “Top 5 ads of 2013″ will be released soon. Check out our winners from the past 15 years.

Read More at : NYTimes

Here’s a rundown of online video advertising numbers and second screen activity related to the Super Bowl.

A study by Century 21, a Super Bowl advertiser, looked at expected second-screen usage for the game. Profiling 3,000 viewers, 36 percent said they will supplement viewing on the second screen. Furthermore, 42 percent said they will check sports apps for up-to-date news and behind-the-scenes commentary, and 52 percent intend to use social media to provide their own commentary. Thirty percent of the 18-54 age demographic intend to tune into multiple screens, compared with 10 percent of the 35-plus group. Twitter’s official numbers: 24.1 million tweets, with Beyoncé stealing the show.

On the TV side, CBS’s sold-out inventory is said to average $3.7 million to $3.8 million per ad. There aren’t official figures on what online video ads run, but last year’s live stream commanded “between the high six figures and low seven figures” per ad. The online numbers could be higher this time around, given the surge in second-screen and live viewing.

Those who shelled out the big bucks for the Big Game can expect to see a 20 percent increase in website traffic for the week following the Super Bowl. With more emphasis on digital marketing, these companies are said to have experienced an increase in traffic before the game as well, since most of the highly anticipated ads are already online.

Read more at : Videomind

Anheuser-Busch said Tuesday that its contest to find a name for the foal born Jan. 16 at the company’s Clydesdale ranch in mid-Missouri generated more than 60,000 tweets, Facebook comments and other messages. Hope was one of the more popular names generated through the social media effort.

Other suggestions were nods to the song featured in the commercial, including Landslide — the name of the song — and Stevie — for Fleetwood Mac singer Stevie Nicks.

“We were overwhelmed by the response we got,” Lori Shambro, brand director for Budweiser, said in a statement.

“Many of our fans wanted a name to reflect their optimism and spirit, which the name Hope encapsulates beautifully,” Shambro said.

The ad chronicles the enduring bond of a Clydesdale foal and the horse’s trainer. Anheuser-Busch has released a two-minute version available on YouTube.

The young horse proved to have some acting chops: Though a female, she played a male in the 60-second spot “Brotherhood.” The commercial ranked No. 1 on USA Today’s Ad Meter, a ranking based on fan voting on the USA Today website through Facebook and Twitter.

Read More at : Yahoo

The difference between the winner and the loser in the Super Bowl was five yards. In the final minutes of the game, the San Francisco 49ers drove down to the Baltimore Ravens’ 5-yard line in search of a go-ahead score. But the Ravens’ defense held (and possibly held) and the 49ers left the Superdome without the Lombardi Trophy. After four thrilling quarters (and one unexpected blackout), it was a paltry five yards and three points that distinguished victory from defeat.

When it came to the Super Bowl commercials, the scoring wasn’t quite so close. While ads like the Anheuser-Busch Clydesdale narrative and Chrysler’s “So God Made A Farmer” spot were heaped with praise, there were several poorly received ads much farther than five yards away in popularity.

In a year when three of the top five rated ads on the USA Today Ad Meter aimed to tug on a viewer’s heartstrings rather than appeal to his or her libido, it shouldn’t be too surprising that several of the ads going for cheap thrills were among the most disliked and controversial.

As has been the case over the years, GoDaddy was leading the charge toward the lowest common denominator. In an ad featuring supermodel Bar Rafaeli kissing a nerdy actor, GoDaddy offended quite a few people not only with an extreme close-up of the make-out session but with the way it defined its own smart-sexy paradigm along gender lines. Noting that “this commercial objectifies women and makes fun of unattractive people,” the Washington Post included the GoDaddy kiss on its list of the “Worst 5 Super Bowl Commercials of 2013.”

According to Bluefin Labs, a social TV analytics company, the GoDaddy ad generated the most negative social media mentions of any ad, with 34% of the 207,000 mentions on social media in the first 45 minutes after the ad aired being negative. This finding fits with the USA Today Ad Meter indicating that it was the least popular of all ads, edging out the lackluster Black Crown commercials from Anheuser-Busch.

Given the amount of conversation — even if it was often negative — generated by GoDaddy, the domain name registrar’s ads fared better in their own way than more benign flops, like the aforementioned Black Crown commercials. When it comes to Super Bowl ads, it may be better to offend than to merely flop.

Read More at : Huffington Post

The 2013 Super Bowl commercials didn’t disappoint.

While Super Bowl Sunday is over, it isn’t the end of the inventive and colorful commercials that companies shelled out millions for to send to television sets across America.

No, if anything, they were just the beginning of ad campaigns that will sweep through popular culture in the coming weeks.

But which ads were the most effective and have the potential to become staples in society? Let’s take a look at a couple of the highest scoring ads with the biggest draw factors for consumers moving forward.

Taco Bell: “Viva Young”

Black Sapphire: “No Diggity”

Wheat Thins: “Night Vision”

Read More at : Bleacher Report

The most frequently used word consumers used to describe GoDaddy’s “Perfect” ad, according to Ace Metrix, was “gross.” As GoDaddy described the ad: “It used humor to demonstrate the two sides of Go Daddy by way of a memorable kiss. The now famous lip-lock featured supermodel Bar Refaeli, representing Go Daddy’s sexy side, and new sensation Jesse Heiman, representing Go Daddy’s smart side.”

As my sister put it, “I could have done without the sounds.”

Such comments are music to GoDaddy’s ears. The controversy, GoDaddy says, set the company up for a record Super Bowl. “We’re not going to apologize for ‘The Kiss,’” said CEO Blake Irving. “It’s sparking conversations. It was approved by network Standards and Practices and it uses humor to illustrate the point about how powerful a combination ‘sexy’ and ‘smart’ are. Personally, I think it’s hilarious!”

It was also pure gold for its mobile traffic, which has become the de facto benchmark for advertising success for the Super Bowl—an event almost uniformly watched on the big screen.

GoDaddy went for shock-value, explains Warren Zenna, managing director of Digital / Mobile at Woods Witt Dealy & Sons, full service agency in New York City. “They know that 50% of Superbowl viewers (mainly mom’s and kids) tune in more for the commercials themselves than the actual game. As a result, making the ads controversial or hilarious results in tweets, texts, searches and posts almost immediately. ”

Shock value. Clever games. Contests in which the prize is a trip to next year’s Super Bowl. Advertisers tried them all this year in order to get viewers eyes away from the big screen and onto their tiny mobile devices, if only for a few months. Why? “An effective mobile extension can turn a 30-second spot into a long-term engagement for advertisers,” Zenna says, “and for a $4 million dollar investment in a single ad buy, that extension can make or break the success of the campaign.”

Read more at : Forbes

Does sex sell? Controversy? Or does the coolest, funniest ad sells more product? It’s the perennial question that’s asked each year during the Super Bowl commercial season. I love the Doritos goat ad, but as I shared it with my social network, was I evangelizing the brand or a piece of entertainment? After all, I don’t actually buy Doritos that much. The problem is that most Super Bowl ads are quickly forgotten despite the glued eyeballs, dropped jaws and chuckling.

I would argue that these ads do not drive sales; rather, they create unhappy customers.

Super Bowl ads are enjoyed for their entertainment value, but the gap between what the ad portrays and expected experience customers want is often so great that it creates cognitive dissonance with the audience. That calls into question the brand’s credibility. While brands revel in the attention they get, audiences are actually laughing at them instead of with them.

Audiences expect ads to entertain as well as inform them about the customer experience. Shoppers make purchase decisions based on the how they think they’ll be treated as customers. In today’s economy, customer experience is the new competitive differentiator; not the product.

According to Edmonds most car buyers want an experience similar to shopping at Best Buy or Walmart where customer services counts, the “buying process holds few surprises,” and they expect the brand to be an indicator of how they will be treated at the dealership.

This year’s Mercedes Benz ad of Kate Upton blowing suds at a new model CLA creates a pretty big gap between the experience customers want from a luxury car and what’s being advertised. I own three Mercedes; none were purchased in the hopes of having a babe wash the cars. The ad makes me wonder about the company’s investment priorities, marketing strategy and management’s common sense.

Read More at : Huffington Post