Social media is big business at Super Bowl

The social media monitoring service HootSuite has created and launched a real-time Super Bowl Social Media Command Center.

Fans can visit the site and check to see which team is leading when it comes to Facebook mentions, likes, Twitter volume of the teams, quarterbacks and coaches and overall fan sentiment. It will be updated continually and available through Sunday’s game.

The command center was created in conjunction with FSC Interactive, which developed the monitoring protocol for this year’s Super Bowl. The HootSuite command center will be the official social media management system for the New Orleans Super Bowl Host Committee and all of its social networks, including its Twitter feed (@nolasuperbowl).

Before the AFC and NFC Championship Games, HootSuite was able to correctly predict the winners by analyzing fan sentiment based on Twitter conversations about the four teams participating.

As HootSuite noted on its blog: “Maybe social media represents the new era of the ‘home team advantage’ where the best, most dedicated fans give their team an extra boost when it really matters? We don’t really know why it works, but it has so far.”

To have a look into Super Bowl Media Day’s Tweets and Twitterbraggin’, and more at : ESPN

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