Every year more and more Super Bowl commercials contain popularsongs. A new study says if you like the music, you’ll probably like the ad.
Researchers looked at popular music in Super Bowl commercials over the last ten years and found advertisers rely more and more on hit songs to market and relate to consumers.
Pop culture expert David Allen with Saint Joseph’s University’s Haub School of Business headed the study. Allen says popular music was used in 38% of commercials during the big game in 2013.
“Popular music and advertising have much in common,” said Allen. “Both share a similar path to acceptance and notoriety.”
Read more at CBS SF Bay Area