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ABC is about 80% sold out of ad time for Super Bowl XXXVII on Jan. 26, Erhardt says. The network has only one 30-second slot unsold in the first half and 10 to 12 overall, he says.
Erhardt would not comment on price, but a 30-second commercial is running $2 million to $2.2 million vs. $1.9 million last year, according to Tony Ponturo, vice president of global media and sports marketing for Anheuser-Busch. A-B will be the game’s exclusive beer advertiser for the 15th year in a row.
Encouraged by Super Bowl results and an overall uptick in TV ad sales, ABC is looking for $1.4 million a slot, up from $1.2 million, for the Academy Awards show in March.