http://www.msnbc.msn.com/id/6895297/ After backlash, marketers plan to rein in the raunch By Martin Wolk MSNBC Last year’s Super Bowl is best remembered for Janet Jackson’s halftime ‘wardrobe malfunction,’ but the singer’s accidental overexposure was hardly the event’s only breach of good taste. The CBS broadcast of the showdown between the New England Patriots and Carolina Panthers also was marred by a…
http://www.nwherald.com/StyleSection/313174661107154.php NORTHWEST HERALD EAU CLAIRE, Wis. – Spending millions to advertise in the Feb. 6 Super Bowl will likely pay off for Hollywood’s movie studios, say marketing experts at the University of Wisconsin-Eau Claire, who have studied Super Bowl advertising for five years. Advertisements during the high-profile game are selling for an average of $2.4 million per 30-second spot, a…
udweiser’s “Donkey Dream” commercial was voted America’s favorite commercial during the championship football game last night, according to ADBOWL®, the real-time, interactive advertising ranking system for consumers. Developed by McKee Wallwork Henderson advertising, powered by FatCow and in association with Superbowl-ads.com.
America’s top 5 favorites were:
Budweiser “Donkey Dream”
Bud Light “Dog Fetch”
Bud Light “Sleigh Ride”
Chevrolet “New Chevy Pick-up (Soap)”
The Gillette Company on January 26 announced a return to aspirational advertising with the debut of a new “Gillette. The Best a Man Can Get” campaign during Super Bowl XXXVIII. The 60-second commercial for the MACH3Turbo shaving system is the first Gillette advertising on the Super Bowl in 10 years. The spot will be broadcast during the third quarter of the NFL championship game.
“This campaign builds on our aspirational signature — ‘Gillette. The Best a Man Can Get’ — that we introduced so successfully in 1989,” said Peter K. Hoffman, president, Blades and Razors. “The Super Bowl offers the ideal venue for Gillette to reintroduce this powerful theme and strengthen its emotional connection with millions of men during one of the most highly charged sporting events of the year.”
The campaign, which includes 60-second and 30-second spots created by BBDO NY, engages men through the strong and broadly appealing themes of inspiration, confidence and masculinity. Powerful imagery, copy and music convey these themes, featuring sports and lifestyle vignettes that resonate with men.
The White House’s latest anti-drug media effort, which launches during the Super Bowl this Sunday, links drug use with drinking in TV ads for the first time in the campaign’s five-year history, sources said.
The new work, from New York shops Foote Cone & Belding and Ogilvy & Mather, also promotes the concept of “early intervention”—another first. That marks a shift in focus from the campaign’s usual prevention-based messages. Early intervention is a drug-treatment strategy favored by drug czar John Walters.
I don’t know about you, but I’ve seen and heard enough about Super Bowl XXXVIII next Sunday. I’ve studied the charts, seen some of the action clips on television and the internet, and I have my winner.
It’s the Frito-Lay commercial featuring two barely ambulatory grandparents who get out of their chairs and race each other across the room for a bag of potato chips. Grandma gets the early lead but Grandpa trips her with his cane. When she tries to get up, Grandpa pushes her back down with his cane and ambles past. He wins, but looks back to see that Grandma has taken his dentures.
Sounds like a winner in my book in what has become a game within the game. In many living rooms, the contest between Carolina and New England will take second billing. InsightExpress, a research firm, found that 54 percent of the country will tune in to the game, and half of them say they will watch specifically because of the commercials. There are even sports books that will allow you to bet on the winning Super Bowl ad as determined by the USA Today poll.
Super Bowl commercials have become a big deal, as well they should considering it costs $2.3 million for a 30-second spot. And considering the game will attract a TV audience (about 90 million in the U.S. alone) that more than triples that of the top-rated network show (CSI, about 26 million), it’s expected that companies will put their best feet forward.
http://www.manhunt.com/news/stories/1074204842.html Aerosmith To Headline Super Bowl Pregame Show Words: Carleen Donovon America’s premier rock ‘n roll band, Aerosmith, will headline the Super Bowl XXXVIII pre-game show at Reliant Stadium in Houston on Sunday, Feb. 1, the NFL announced today. Super Bowl XXXVIII will be televised by CBS to an expected 130 million viewers in the United States and a potential…
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