2000

Super Bowl ads almost as popular as game

http://galvnews.com/story.lasso’ewcd=60bb0b1454508713 The Galveston County Daily News By Daniel Huron A lock taking a bullet and surviving. Larry Bird and Michael Jordan playing a superhuman game of horse. A herd of Clydesdales playing a fierce game of football. To the millions of people who have watched the Super Bowl through the years, these words may conjure familiar images. The commercials that…

7 UP Buys Ad in Super Bowl

7 UP has purchased one 30- second television commercial scheduled to air during the fourth quarter of the NFL’s Super Bowl XXXVIII on CBS Sunday. It is the second appearance for 7 UP in a Super Bowl game since 2000.

“This is a terrific opportunity for 7 UP to showcase our popular and very funny ‘Make 7 UP Yours’ advertising campaign,” stated Jim Trebilcock, 7 UP senior vice president-marketing. “The game draws a huge number of viewers, which makes it a great venue to reach millions of consumers with our refreshment beverage message presented in a humorous way.”

Super Bowl Ad Rates by year

Anheuser-Busch again spending big on the Super Bowl

Cedric the Entertainer is back. So is the bumbling referee as Anheuser-Busch Cos. is again the big spender among Super Bowl advertisers.

The St. Louis-based maker of the world’s biggest selling beer and light beer, Budweiser and Bud Light, has purchased five minutes of air time for CBS’s telecast of Super Bowl 38 on Feb. 1. That’s more than any other company.

Pepsi-Cola. Co. purchased three minutes of commercials. General Motors Corp., America Online and the NFL each purchased a minute and a half.

Advertising Age, a trade publication, reported the average price of a 30-second Super Bowl spot costs a record $2.3 million. That means Anheuser-Busch spent an estimated $23 million for its ads for an event that draws nearly as much attention for its advertisements as for the game itself.

Blue-Chips Firm Up Spots for Low-Wattage Bowl

http://www.reuters.com/newsArticle.jhtml;jsessionid=Q5KDMFHTMIRVCCRBAEOCFFA?type=industryNews&storyID=4181852&pageNumber=1 By Andrew Grossman NEW YORK (Hollywood Reporter) – The New England Patriots vs. the Carolina Panthers may seem far from the sexiest matchup ever seen in the Super Bowl, but even a team from Timbuktu could draw a 43 rating under the right circumstances, industry executives agree. And speaking of sexy, the lineup of advertisers who ponied up an…

CBS Eyes High Super Bowl Ratings

NFL stars Peyton Manning and Donovan McNabb will be watching the Super Bowl. CBS hopes all of their fans do the same.

With the premier television event of the year 10 days away, the network is banking on the Super Bowl’s status as a quasi-national holiday to overcome any shortcomings there might be in the matchup between the New England Patriots and the Carolina Panthers.

At first glance, this Super Bowl doesn’t seem ideal for television.

Neither team boasts an instantly recognizable star or a high-powered offense. Both Carolina quarterback Jake Delhomme and New England’s Tom Brady are more effective than flashy, and the teams tend to win defensive struggles instead of high-scoring shootouts. Plus, Carolina and New England are — in terms of the NFL — close geographically.

A-B turns Super Bowl advertising into Bud Bowl

Anheuser-Busch Cos. once again will rule the Super Bowl.

The St. Louis-based brewer has purchased a total of five minutes of air time for CBS’ Feb. 1 telecast of Super Bowl XXXVIII, far more than any other company.

Pepsi-Cola Co. bought three minutes of commercials, while General Motors Corp., America Online and the National Football League each purchased a minute and a half.

The average price of a 30-second commercial is a record-breaking $2.3 million, according to Advertising Age, a leading trade publication. That means A-B spent approximately $23 million for its Super Bowl dominance.

Almost a dot.com Super Bowl again

http://www.medialifemagazine.com/news2003/dec03/dec08/2_tues/news2tuesday.html Yes, they’re back. This time you’ll know who they are. By Dave Lariviere We may never see a repeat of 2000, when the dot.coms dominated Super Bowl advertising with more than 20 percent of the games spots bought by then-flush new media companies. How easy it was to forget them, too–forgettable names of such forgotten dot.comers as LifeMinders.com, Epidemic.com…

Ad vet’s book scores TD, misses extra point

The name Bernice Kanner may not be familiar to many readers, but we remember her well.

Throughout the 1980s and early 1990s, she wrote a breezy and opinionated marketing column for New York magazine called “On Madison Avenue.”

Kanner is one of the first scribes we know of who made the business of advertising and the personalities in it a fun, interesting read for those not closely associated with the industry. She seemed instinctively to know how to take potentially dry-as-dust material and give it a real spark.

But after a 13-year run, her column ended in 1994, and since then she’s been busy writing books. Her newest, out this month, is The Super Bowl of Advertising: How the Commercials Won the Game (Bloomberg Press, 215 pages, $29.95), which brings her back to an arena she obviously knows well. The new release is intended as an overview of what is touted every year — without fail — as the biggest single happening for fans of television advertising.

From our Readers

  monster.com – Their ad against trucking stinks.   ———————————————————————————   Response from a fan who has watched all televised super bowl games. This is by far the worst and most ill conceived ad campaign ever. The ads are more disappointing than the game.   ———————————————————————————   As a Professional truck driver for the past 7 1/2 years, I was…

Brewskis, butt jokes and reefer madness

If Super Bowl ads express the collective male mood, then this year they were like a monosyllabic grunt. Pepsi traded Britney for Ozzy. Honda featured boys who didn’t but said they did. Chrysler — in a move apparently calculated to have the same effect as thinking about baseball — featured Celine Dion driving a big, van-like thing and singing. Dodge wooed us with a close-up of regurgitated beef jerky. Anheuser-Busch achieved near-hegemony with a series of disjointed ads that ranged from gross to goofy to glazed and defeated. Aside from Coors’ suggestion that everybody just fast-forward to the booby portion of the familiar “twins” ad (and remember to thank the remote), sex was mostly just that thing blocking the TV.

Super Bowl ratings up 1 percent

This lopsided Super Bowl had the second-most TV viewers in NFL title game history: 137.65 million.

ABC’s telecast of the Tampa Bay Buccaneers’ 48-21 victory over the Oakland Raiders on Sunday registered a national rating of 40.7 — 1 percent higher than last year and the best since 2000.

That means an average of 40.7 percent of the country’s TV homes were watching at any given moment.

Super Sunday of advertisements coming up

You think it’s only football coming Sunday? When rival quarterbacks Rich Gannon and Brad Johnson aren’t pitching the ball in the Super Bowl, some of America’s best known athletes and entertainers will fill the TV screen in the annual advertising bonanza that’s expected to include some of the most expensive 30-second marketing pitches ever.

In spite of an uncertain economy, consumer product companies, movie studios, automakers, and a couple of dot-com survivors are among some two dozen advertisers reportedly spending between $1.9 million and $2.1 million for a 30-second spot in the year’s most watched televised event. Nearly all of the 61 spots have been sold, a sign that the advertising market is awakening from its extended slumber.

A Super Sunday for Football and for Madison Avenue

As Madison Avenue gears up for Super Bowl Sunday – the biggest day of the year for both advertising and football – marketers and agencies are adopting a strategy torn from a gridiron playbook: get big or go home.

Many of the executives taking the expensive risk of advertising during the ABC broadcast of Super Bowl XXXVII on Sunday are deciding, in effect, if they’ve got it, they may as well flaunt it.

Advertisers are buying more commercial time during the game than usual or initially intended. Just four advertisers – Anheuser-Busch, General Motors, PepsiCo and Sony – will by themselves account for 40 percent of the spots being sold by ABC.

Hollywood Plans Super Bowl Blurb Blitz

With nearly half the country expected to huddle in front of their television sets for Super Bowl XXXVII on Sunday, Hollywood isn’t hesitating to take advantage of the viewership and give potential ticket buyers a first look at this year’s major tentpoles.

In a major coup that will help kick off not only the game but the campaign for “Terminator 3: Rise of the Machines,” Arnold Schwarzenegger will introduce the matchup between the Tampa Bay Buccaneers and the Oakland Raiders with a taped segment, followed by a premiere of the trailer for the Jonathan Mostow-directed actioner, which Warner Bros. will distribute this July.

Super Bowl Ad Rates