2010

Go Daddy Announces Super Bowl Advertising Plan

Go Daddy’s commercials for the 2011 Super Bowl are far from being approved, in fact, they haven’t even been filmed yet, but CEO and Founder Bob Parsons declared Go Daddy will advertise in the big game for a seventh consecutive year. Go Daddy has purchased two 30-second spots in the Super Bowl and a single 30-second pregame commercial on FOX – all to be produced by Go Daddy Productions.

Parsons also said, like every other year, the ads will be GoDaddy-esque – meaning edgy, fun and slightly inappropriate – but this year will be different because Go Daddy Girls Danica Patrick and newcomer Jillian Michaels will both be featured.

“Jillian has the power … Danica has the speed! Together, our dynamic duo of Go Daddy Girls add up to sheer Super Bowl magic,” Parsons said. “Hopefully the FOX network won’t keep commercial creativity on such a short leash this time around. For 2011, Go Daddy is going to be as edgy as ever – in fact, our goal is to ‘out Go Daddy’ ourselves!”

E-Trade, Preparing For Super Bowl, Seeks Fresh ‘Baby’ Concepts

E-Trade Financial Corp. will advertise in the Super Bowl again early next year. The spot will certainly feature a talking baby. The idea for its commercial, however, may not be one cooked up by E-Trade ad agency Grey Group.

The storyline for the spot could come from a pool of videographers who submitted 250 submissions for E-Trade and Grey through Poptent, a social network dedicated to crowdsourcing video content. Grey will produce any of the work chosen from the pool, says E-Trade Chief Marketing Officer Nick Utton.

Utton, who stresses he is “delighted” with Grey, tells me he decided to crowdsource ideas for E-Trade’s 2011 advertising campaign to make sure the financial services company has the “best advertising imaginable” going in to the new year. “If we can get some ideas from people as creative fodder, it would be helpful.”

PepsiCos Doritos and Pepsi MAX Turn Over Unprecedented Six Super Bowl Ads to Consumers With $5 Million on the Line for Top-Ranking Spots

PepsiCos Doritos and Pepsi MAX Turn Over Unprecedented Six Super Bowl Ads to Consumers With $5 Million on the Line for Top-Ranking Spots. PLANO, Texas, and NEW YORK, Sept. 15 /PRNewswire/ — Marking the fifth anniversary of the groundbreaking contest that changed the Super Bowl advertising landscape, the Doritos brand today launched the biggest, most unexpected Crash the Super Bowl…

GM Planning Super Bowl Ad

GM Planning Super Bowl Ad By Jamie Page Deaton Posted: Aug 09, 2010 10:10 a.m. Sure, we just had the first pre-season NFL game yesterday, but as any coach will tell you, it’s never too early to start planning a trip to the Super Bowl.  Just ask General Motors. Joel Ewanick, GM’s vice president of marketing, told Advertising Age that GM…

Cola wars return as Pepsi MAX takes on Coca-Cola Zero with revamped Super Bowl ad

http://www.news-leader.com/article/20100720/BUSINESS/7200316/ NEW YORK – The cola wars are back, and this time they have zero calories but plenty of nostalgia. PepsiCo Inc. will premiere a revamped version of its “Diner” Super Bowl commercial on Monday night, pitting its Pepsi MAX against Coca-Cola’s popular Coke Zero, a brand five times its size. Analysts say people love the funny, spirited rivalry of…

Super Bowl commercial lawsuits keep coming

By Eriq Gardner For the third time in the last 10 days, a commercial that aired during this year’s Super Bowl has prompted a lawsuit. The latest targets a spot aired by Kia Motors that allegedly rips off a classic funk tune by Dyke & the Blazers called “Let a Woman Be a Woman.” Drive-In Music Company, which says it…

CBS gives free air time after Super Bowl snafu

March 03, 2010 3:25 PM Pantsless hullabaloo in Super Bowl leads to Dockers getting three spots in NCAA tourney. By Brian Steinberg, AdAge.com Talk about getting caught with your pants down. After running back-to-back ads in the Super Bowl utilizing the same creative theme — people walking about without any trousers — CBS has agreed to give one of the…

Louis Vuitton sues Hyundai over Super Bowl ad

Images shown during the Super Bowl of people playing basketball have landed Hyundai in a different type of court after Louis Vuitton didn’t think the ad was so super. Luxury goods maker Louis Vuitton is accusing Hyundai of violating its trademark in one of the car company’s Super Bowl advertisements promoting the Montgomery-made Sonata. The lawsuit, reported by Reuters news…

Most Super Bowl Ads Don’t Go Viral

Most Super Bowl Ads Don’t Go Viral Two Weeks After the Game, the Ads Drop Off the List, Replaced By Real Viral Campaigns by Michael Learmonth Published: February 25, 2010 NEW YORK (AdAge.com) — This week’s chart is a testament to the power of TV. Now that the Super Bowl is a fading memory, so are many of the Super…

Sands Research Announces Results of Neuromarketing Study Ranking Effectiveness of 2010 Super Bowl Ads

For Immediate Release sands research annouces results of neuromarketing study ranking effectiveness of 2010 super bowl commercials   This Year’s Most Engaging Include Volkswagen and Google Advertisements; Past Top Spots Have Achieved Considerable Future Success February 24, 2010 – El Paso, TX – Leading neuromarketing firm Sands Research announced today that it has completed its annual study gauging the effectiveness…

Wired’s Biometric Super Bowl Ad Winner Is a Geeky Surprise

The results are in from the Wired Biometric Super Bowl Party, and 25 of our readers’ autonomic nervous systems have selected their top 10 advertisements. The Google ad that had everyone talking after the game got the attention of our party goers as well, but the real winner was a surprise. It turns out our readers are even geekier than we thought….

2010 Review Round-Up

These are some links to the best articles reviewing the Super Bowl Commercials of 2010. Betty White, Snickers top Ad Meter; view and rate all the ads – USATODAY.com (tags: 2010 post-game review advertising effectiveness) Super Bowl Ad Tweets Determine Brand Effectiveness (tags: 2010 advertising post-game poll ratings review) Bummed Out By Super Bowl Ads? So Are Advertisers Underwhelmed with…