2012

Go Daddy Taps Deutsch For New Era of “Godaddy-esque” Advertising

Go Daddy Evolving Brand with New Olympics TV Ad Campaign: “Inside / Out” SCOTTSDALE, Ariz. (June 13, 2012) – Go Daddy commercials: love them, or not … the edgy, slightly inappropriate TV commercials have helped make the Web hosting provider and domain name registrar a world-leader on the Internet and a household name with mainstream audiences. Now, Go Daddy is…

And the YouTube Ad Blitz winners are…

While America’s feelings were divided on the outcome of the game, there’s one aspect of Super Bowl Sunday that crosses team loyalties and brings us together — the commercials. This year’s commercials had something for everyone, from cute dogs to talking babies to Adriana Lima. After a week of intense competition in the YouTube Ad Blitz contest, the votes are in and you…

2012 Super Bowl Ads That Nailed Customer Engagement

The Super Bowl may be the one time of year viewers are as eager to watch the commercials as they are the show… well, at least the halftime show. As always, we marketers tuned in to weigh in on how this year’s pack of advertisers managed the most expensive real estate on television. During the 2012 Super Bowl, advertisers delighted…

CBS boss sets new target for Super Bowl ads: $4 million a pop

If you thought this year’s Super Bowl ads were expensive at $3.5 million for a 30-second pop, wait until next year. CBS chief Les Moonves told investors in a conference call that his sales team will set an all-time unit cost record in 2013 – “a potential $4 million per spot”. Super Bowl XLVII, will be played in New Orleans…

Why 2012 Bodes Well For NEXT Year’s Super Bowl

The dust has settled on the Super Bowl and we’ve stopped looking back at the ads and game. It’s time to look forward at what this year’s Super Bowl meant for digital video. The answer: a lot. According to NBC, 2.1 million people streamed the Super Bowl for a total of 78.6 million minutes. That’s a little more than 37…

Super Bowl Spots Keep Piling on Web Views

Old wisdom: releasing your Super Bowl ad early on the web builds excitement and buzz for your spot and gives it a huge boost online. New wisdom: still true, but it’s not necessarily a requirement. In a special edition of the Viral Chart this week, we’re looking at cumulative online views for Super Bowl campaigns as of early yesterday. As…

Consumer-Created Doritos Ad Ranked Most-Popular Commercial of Super Bowl XLVI; Creator Wins $1 Million

The Doritos brand announced that its consumer-created Doritos commercial “Man’s Best Friend,” which aired for the first time nationally during yesterday’s Super Bowl XLVI broadcast, ranked No. 1 in USA TODAY’s annual Super Bowl Ad Meter. Doritos, one of the flagship brands from PepsiCo’s Frito-Lay division, is now awarding the ad’s creator, Jonathan Friedman with a $1 million cash bonus…

Did GM’s ‘Apocalypse’ commercial backfire?

Playing dirty might be de rigeur in politics, but it seldom helps in selling products—even dusty pickups ravaged by the apocalypse. That might end up being GM’s tough lesson from its Super Bowl XLVI ad which, to some, spoke less about the strengths of GM products than it did attack Ford’s reputation for durability and longevity. Based on traffic and…

More Super Bowl XLVI Ad Reviews

Fuzzy ads aside, Chrysler still has issues Shut Up, Internet: Super Bowl The Most Infamous, Expensive Super Bowl Ads of All Time Old Milwaukee’s End Run Around Super Bowl Advertising Ace Metrix CEO Reveals Super Bowl Ad Winners and Losers Kia’s Super Bowl commercial plays to gender fantasies Super Bowl Ads Make People Consider Buying Chevy Adriana Lima, Super Bowl’s…

Chrysler marketing chief denies Super Bowl ad was political

Read More at : Detroit Free Press Chrysler Chief Marketing Officer Olivier François insisted that the “Halftime in America” Super Bowl ad was designed to send any kind of political message or as a statement of support for President Barack Obama’s re-election. “There were absolutely no political intentions,” François said in Chicago Wednesday. “The politicians can see political messages wherever…

Most Brands Failed To Connect Super Bowl Ads To Social Media

Forget what all those ad executives tweeting on #brandbowl and #whartonfoa told you last night: There were 87 commercials during last night’s Super Bowl, but very few of them failed to meaningfully connect their message to their social media platforms. The ad execs praised the use of Twitter hashtags, even going as far as saying the hashtag was to 2012…

Most And Least Effective Super Bowl Ads: Ace Metrix Final Results

After what can only be described as a puritanical Super Bowl in 2011, this year’s ads certainly returned “sexy” to the Super Bowl. Thirteen percent of the Super Bowl ads were “sexy” this year, up from 2% in Super Bowl 2011. That said, early consumer reaction demonstrates that sex isn’t really selling like it’s supposed to. Case in point: H&M’s…