2013

SuperBowl-Ads.com News, Reviews, Previews of Super Bowl Commercials

Wall Street Journal Ranks Best and Worst Ads of 2013

Even as digital technology makes placing ads more of a science than an art, creating a successful ad remains very much a hit-or-miss business. Samsung Electronics, for instance, has successfully taken on Apple Inc. in the smartphone business over the past few years, partly by matching the iPhone maker in the quality of its marketing. But this year a Samsung…

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USA Today Takes Its Ad Meter Beyond the Super Bowl

USA Today is expanding its Super Bowl ad-rating platform to other categories of sports media. Ad Meter: The Year in Sports will invite sports fans to vote in categories like Best Sports Marketing Campaign and Best Athlete Endorsement Ad. Online voting will take place on Ad Meter’s digital hub in November, with the winners to be announced Dec. 9 at…

CBS Profit Beats Estimates on Super Bowl, Streaming Gains

CBS Corp. (CBS), owner of the most-watched U.S. television network, reported first-quarter profit that beat estimates as Super Bowl ads, fees from cable systems and streaming deals with Amazon.com Inc. (AMZN) boosted revenue. Net income from continuing operations rose 18 percent to $463 million, or 73 cents a share, from $394 million, or 59 cents, a year ago, New York-based…

Ford’s Lincoln Sales Sputter Even After Super Bowl Commercials

Ford Motor Co.’s Lincoln brand, which aired two ads during the Super Bowl in February, posted a 29 percent U.S. sales slide for the month as dealers continued to run short of the MKZ sedan featured in the commercials. Lincoln sold just 945 MKZs, down 62 percent from a year earlier, as the luxury brand yesterday reported that total monthly…

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Budweiser Produces Most Effective Ad of the Super Bowl According to Ace Metrix

Budweiser’s minute-long Clydesdale ad was the most effective ad of Super Bowl 2013, according to Ace Metrix®, the new standard in television and video analytics. The ad, which achieved an Ace Score of 665, was followed by the American Dairy Association’s “Morning Run” ad starring Dwayne “The Rock” Johnson. Ace Metrix measures 500 consumers who watch and score each ad…

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Who Won the Advertising Super Bowl? Who Scored, Who Fumbled

Keynote, a leader in Internet and mobile cloud testing and monitoring, announced the winners and losers from Sunday’s Super Bowl advertisers, measuring their Web performance across desktop, tablet and smartphone screens. For the first time, Keynote measured Super Bowl advertisers’ websites before, during and after the Super Bowl to see how they fared in speed and reliability once the traffic…

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3 Social Lessons for Brands From the Super Bowl Blackout

The Big Game has come and gone. While most people are talking about their favorite – or in some cases – least favorite Super Bowl ads, the real showstopper wasn’t the commercials or even Beyoncé reuniting with Destiny’s Child. No, the real event took place during the 32 minutes that the stadium went dark. At the house party where I…

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New Orleans Sets Precedent On How Tech Should Be Integrated Into Future Super Bowls

New Orleans has been witnessing an economic renaissance due, in large part, to the digital media and technology boom that iscurrently sweeping the region. From film production and software development to biotechnology and online trading, technology is king in New Orleans right now. And, the city’s growing industry certainly shined during Super Bowl XLVII, despite the 34-minute blackout at The…

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Infographic: Which Brand Was the Super Bowl Tweet Champion?

Nearly 30% of tweets sent during the Super Bowl were about the ads—who got the most social bang for their buck? With brands investing a record $4 million for a 30-second spot, today’s infographic by digital agency WhisprGroup looks at how that ad spend translated into social ROI for brands—and who got the biggest social bang for its buck. Here…

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Super Bowl Commercials 2013: For Search Visibility, Most Brands Bought AdWords Too

Super Bowl commercials aren’t typically about direct purchases. Brands run them to create awareness and buzz and to make us feel all soft and fuzzy towards them. Are advertisers are taking full advantage of the furious searching that happens post-game? Both Google Trends and Yahoo data show that even as we turned to Twitter in droves, we also, as in…

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Best Super Bowl Commercials 2013: Clydesdale Ad, Tide ‘Stain,’ Chrysler Message, Mercedes Score

The Baltimore Ravens weren’t the only winners at Super Bowl XLVII. One man and his Clydesdale also made quite an impression. The latest Anheuser-Busch ad to feature the famed Clydesdales, this spot chronicled the relationship between a trainer and the horse he raised. According to USA Today’s Ad Meter, this was the most popular commercial of the night. As if…

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SuperBowl-Ads.com Picks the Top 5 Super Bowl XLVII Commercials of 2013

SuperBowl-Ads.com released its top ads of Super Bowl XLVII. For the past 15 years SuperBowl-Ads.com has chosen the top ads and featured them on the SuperBowl-Ads.com website. To see all 15 years of the best ads go to: http://superbowl-ads.com/article_archive/top-5-super-bowl-commercials-by-year/ Data is compiled from pre-game and post-game polls, online “buzz”, and likeability index. The Top 5 of 2013 are: #1 Budweiser…

The #AdScrimmage 2013 winner and the top Super Bowl ad hashtags

Forty-six Super Bowl ads competed for bragging rights. One clear champion has emerged. The ad with the most votes in the second annual Twitter #AdScrimmage is Samsung’s “Next Big Thing.” The commercial stars actors Seth Rogen and Paul Rudd brainstorming with a @SamsungMobileUS exec about a Super Bowl ad concept featuring LeBron James (@KingJames). LeBron actually makes a cameo on…

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The super Tweets of #SB47

The game is over, the confetti has descended, and #RavensNation is celebrating their big victory. During the Sunday matchup between the @ravens and @49ers, the roar of the crowd was comprised of 24.1 million Tweets about the game and halftime show (this leaves aside the ads, about which more below). By the beginning of the second half, the volume of…