analysis

Affectiva screen grab from website

Building better Super Bowl ads by watching you watch them

A 3-year-old company uses technology from MIT’s Media Lab and applies it to ad testing. Try it out yourself with your webcam right here. Welcome to the future of advertising, where the wisdom of spending a reported $4 million for a 30-second spot in the Super Bowl doesn’t have to be left to the imagination of an ad agency’s creative…