Superbowl-ads.com Article Archive

Century 21 released several of their new 2013 Super Bowl XLVII Pre-Game ads. They are a sponsor of the pre-game broadcast.

Century 21 released several of their new 2013 Super Bowl XLVII Pre-Game ads. They are a sponsor of the pre-game broadcast.

Century 21 released several of their new 2013 Super Bowl XLVII Pre-Game ads. They are a sponsor of the pre-game broadcast.

Check out the Century 21 Super Bowl Commercial “Wedding”. Century 21 is also sponsoring an Hour of the pre-game broadcast.

This year’s Century 21 Super Bowl ad will continue the “Smarter, Bolder, Faster” theme developed in conjunction with the franchisor’s 40-year anniversary in 2011. In this year’s spots, Century 21 agents will be the celebrities. The ads will have a fun, ironic feel and carry the theme “There’s a Century 21 agent in the house.”

Century 21 is sponsoring an hour long pre-game show. And have their ad in the early part of the 3rd quarter of Super Bowl XLVII.

An interview with Greg Popp – Director of the 2013 Century 21 Super Bowl commercial.

Hoping to see the same kind of boost in website traffic that it did last year, Century 21 Real Estate is creating four separate ads as part of its second consecutive Super Bowl XLVII TV ad campaign.

Last year’s Super Bowl campaign on NBC — the first by a residential real estate company in 21 years — included three separate 30-second spots depicting Century 21 agents besting real estate mogul Donald Trump, NFL Hall of Famer Deion Sanders, and U.S. Olympic speed-skating gold medalist Apollo Ohno.

This year’s Super Bowl ad will continue the “Smarter, Bolder, Faster” theme developed in conjunction with the franchisor’s 40-year anniversary in 2011, said Century 21 chief marketing officer Bev Thorne, who was in Los Angeles overseeing their production.

In this year’s spots, Century 21 agents will be the celebrities, Thorne said. The ads will have a fun, ironic feel, she said, and carry the theme “There’s a Century 21 agent in the house.”

Century 21 is sponsoring an hour long pre-game show. And have an ad in the early part of the 3rd quarter of Super Bowl XLVII.

Read More at : Inman

Here, in alphabetical order, are more than 90 percent of the players:

AB InBev, parent company of Budweiser, a perennial Super Bowl advertiser, will be back. In the past, they’ve been among the funniest and most memorable brands in the broadcast, but with this year’s marketing strategy combining hip-hop music and introduction of a new pseudo-craft beer, Black Crown, don’t count on history repeating itself. Not only will hip-hopper Jay-Z be on camera, but he’ll also have a hand in the creartive as well. They’ve also done multi-year deals for the air time, so they won’t be paying the full $3.7 million freight.

Audi of America will run one 60-second spot, their sixth Super Bowl appearance in as many years. Agency Venables, Bell and Partners is still working on the creative and production.

AXE will run one 30-second spot, entitled “Lifeguard,” that includes a “twist” at the end that “aligns with a creative campaign” that will kick off in the new year. The ads will be created by BBH London.

Best Buy hired a new agency, Crispin Porter & Bogusky, to do the television and related social marketing.

Cars.com will return with a :30. “There is no better platform,” marketing vp Linda Bartman told USA Today. That’s good, because at $3.7 million plus production costs, there’s no more expensive one. They, too, have a new agency, having replaced DDB with McGarryBowen in May. Their :30 will probably show how shopping on their website makes car buying a better experience. (Hey, anything that avoids showrooms and car salesmen is an improvement.)

Century 21 will run one :30 in the third quarter. Phildelphia agency Red Tettemer and Partners is still working on it.

Coke – After years of advertising with computer-generated polar bears in Super Bowl spots and after having printed them on all their soda cans, Coca-Cola has killed off the bears from their three new 30-second commercials. Nobody tell the global warmists.

Doritos for the seventh consecutive year, will once again be taking the cheap, easy way out, running the best amateur-produced commercial, as determined by USA Today’s Ad Meter consumer poll.

Fiat The re-invading Italian brand made a surprise splash in this year’s Super Bowl with its “Seduction” spot, previously seen in Italy, starring supermodel Catrinel Menghia. She returns in one of a handful of new Fiat commercials that CMO Olivier Francois showed at the Los Angeles Auto Show last week as potential spots that the brand will show during its Super Bowl commitment. The new seductive spot starring Menghia is on behalf of a new convertible Fiat 500 Abarth Cabrio. It depicts a scorpion making its way up the back of the bikini-clad model and then using its pincers to make a strategic snip. “Small, wicked … and now topless,” the ad says.

Ford whose sales of the Lincoln nameplate have been in a death spiral (down 63%) since 1990, will run a 60-second spot (almost $8 million worth of air time) to revive the brand by showing dead people. In the belief that history sells cars, the spot will feature an Abraham Lincoln lookalike stepping out of the mist, vintage Lincolns, and deceased Lincoln owners Clark Gable and Dean Martin leaning against front fender of the new MKZ through the magic of computer imagery. This is supposed to be an attempt to reach out to younger drivers, who probably never saw either Gable or Martin in their lifetimes.

GoDaddy is showing signs of growing up. For the first time ever, their advertising’s being done by a professional agency – Deutsch New York – and will graduate from prepubescent male fantasies of mostly undressed women to (gasp!) content and product. Indy car driver Danica Patrick, who’s been missing from their rebranding campaign, may or may not return. “We are working on the fourth quarter work now,” Val DiFebo, Deutsch New York’s CEO, told Business Insider, “and exploring that option, if there’s a way to do that.”

Hyundai has their internal agency, Inocean, is working on the advertising. The car manufacturer aired two :30s this year.

Kia will be back for the fourth year in a row. “The game has proven to be a powerful tool in our efforts to raise awareness and perception for the Kia brand,” according to marketing evp Michael Sprague.

Mercedes-Benz which advertised in 2011 but skipped this year, will be back with a fourth-quarter commercial of as yet unannounced length. Hey, when your name’s on the stadium, you kinda have to. Or, as spokeswoman Donna Boland put it more nicely, “It’s a big product year for us next year and the game will be played in the Mercedes-Benz Superdome, so all the planets are in alignment.” Rapper Usher is expected to be on-camera talent.

Pepsi is sponsoring the half-time show.

Samsung commercial will be created and produced by agency 72andSunny, where the longtime Apple creative director bolted after the disastrous “Genius” campaign.

Skechers will be running, but nobody knows what length, which quarter or what message yet.

SodaStream scheduled to air it’s ad during the fourth quarter of the game when people are most likely to notice the growing piles of bottles and cans strewn about the room and filling up their trash.

Volkswagen It must be a bad year for animals. Coke’s killed the polar bears, and VW’s abandoning the dog.

Read More at: Examiner.com

From Anheuser Busch to Volkswagen, Ads Are Shaping Up for the Big Game.

As CBS works to sell the last handful of spots for its 2013 broadcast of Super Bowl XLVII from New Orleans, Ad Age is posting its annual chart of which advertisers are buying into the event and what is known of their plans. With ad packages going for an average of $3.7 million to $3.8 million, the Super Bowl represents perhaps the biggest investment a marketer may make in a single media property all year.

The usual coterie of big sponsors is more or less on board again in 2013 — hello, Pepsi! hello Bud Light! — accompanied by opportunistic, smaller brands that want to make a big splash, such as Century 21 and GoDaddy.com, both of which are also returning to the game.

Read More at: AdAge

Real-estate concern Century 21 is returning to the Super Bowl in 2013 for a second go-round on the marketing roster of the Big Game.

Century 21 expects to air a 30-second spot early in the third quarter, just a little past the end of the halftime show, said Beverly Thorne, Century 21′s CMO. The company plans to soon start discussing creative concepts with its agency, Red Tettemer of Philadelphia, she said. As part of its deal with CBS, which is broadcasting the event in 2013, Century 21 will also be a presenting sponsor of part of the network’s pre-game broadcast and have its ads run throughout the day.

In 2012, Century 21 used the Super Bowl to make a radical change up in its marketing strategy. The company had for some time put the majority of its efforts into web-based advertising and stayed off TV. Then it used an ad berth in NBC’s broadcast of the 2012 Super Bowl to reinvigorate interest in home sales and purchases during what has arguably been the worst era for that sort of activity in decades.

“This was a ‘preference play,’” said Ms. Thorne, who added that Century 21 wanted to sound a note to consumers and also the real estate industry, not only getting its name out to potential home buyers or sellers, but also attracting new agents.

Results were hard to ignore, according to Ms. Thorne. Traffic to Century 21′s web site is up 40% year-to-date, she said, citing data from ComScore, while traffic to the industry overall is up just 4%. Buzz generated by the Super Bowl ad “turned into leads, turned into appointments, turned into closed transactions,” she said.

She declined to comment on the price the company paid for its Super Bowl berth. The average cost of a Super Bowl ad package has been running between $3.7 million and $3.8 million, according to ad buyers and other executives familiar with the situation. Earlier this week, Leslie Moonves, CEO of CBS Corp., said the network had sold some Super Bowl advertising for figures in excess of $4 billion.

Century 21 joins a 2013 Super Bowl advertising roster that also includes PepsiCo, Anheuser-Busch InBev, Audi of America, Cars.com, GoDaddy.com, Hyundai/Kia, Best Buy, Mercedes-Benz and Coca-Cola.

Here’s the Super Bowl spot that Century 21 ran in 2012:

Read more at: AdAge

The excitement is already building for Century 21 Real Estate LLC’s debut Super Bowl ad and will continue to grow right up until the spot is seen by the millions of fans who tune into the Big Game on February 5. Before the ad premiers during the 3rd quarter of the game, CENTURY 21 will be building anticipation for the big reveal with teasers spots that will be airing during the pre-game show. These teasers give a taste of what’s to come in the :30 Super Bowl spot which will feature Donald Trump, Deion Sanders and Apolo Ohno in three amusing mini-stories a CENTURY 21 Agent bests these well-known icons of smarts, boldness and speed, accentuating the qualities our agents possess and the exceptional service they offer today’s homebuyers and sellers.

Super Bowl advertisers are more strategic than ever about maximizing impact. Here’s how three companies plan to make the most of their Super Bowl commercials this year.

Cars.com
Five-time Super Bowl advertiser Cars.com, a Chicago-based vehicle reviews site and marketplace, hopes to take advantage that that many people own smartphones, and can go online and watch the game at the same time.

Go Daddy
To sustain buzz after the game, Go Daddy produces alternate versions of its ads that run exclusively online. The approach has paid off the last few years.

Century 21
Century 21 wants to reach Gen-X and Gen-Y viewers—the groups most likely to make a big move—and plans to post teasers on Facebook and YouTube before the game. Plus, as the real estate market continues to slump, the company hopes the ad will lift its agents’ morale.

Read More at : Inc.

Century 21 is planning to advertise in the Super Bowl for the first time ever — and in a big way, with a 30-second spot in the third quarter, plus 11 pre-game ads, and a sponsorship of a half-hour block of the pregame show on NBC.

Century 21′s new “Smarter, bolder, faster” campaign which focuses on its’ agents is expected to be the foundation for the Super Bowl work. Although, Beverly Thorne, Century 21′s chief marketing officer remains silent about the Super Bowl creative. “I can’t and won’t reveal the creative yet. We will reveal it before the game itself. But what I can tell you is, absolutely our creative is very focused heavily on the power, strength and knowledge of our agent, who is smarter, bolder, faster.”

The ads are being handled by independent shop Red Tettemer & Partners of Philadelphia, the marketer’s creative and digital shop. Century 21′s media-buying agency is WPP’s Mediacom, while PR and social media are handled by Interpublic Group of Cos.’ Mullen.

Read More: AdAge.