Century 21

2013 Century 21 Sneak Peek teaser Super Bowl

[VIDEO] Sneak a peek inside Century 21’s Super Bowl ad

This year’s Century 21 Super Bowl ad will continue the “Smarter, Bolder, Faster” theme developed in conjunction with the franchisor’s 40-year anniversary in 2011. In this year’s spots, Century 21 agents will be the celebrities. The ads will have a fun, ironic feel and carry the theme “There’s a Century 21 agent in the house.” Century 21 is sponsoring an…

Century 21 Super Bowl XLVII Promotional

Century 21 expects Super Bowl ads to boost website traffic

Hoping to see the same kind of boost in website traffic that it did last year, Century 21 Real Estate is creating four separate ads as part of its second consecutive Super Bowl XLVII TV ad campaign. Last year’s Super Bowl campaign on NBC — the first by a residential real estate company in 21 years — included three separate…

A Sneak Peek at the 2013 Lineup of Super Bowl Ads

Here, in alphabetical order, are more than 90 percent of the players: AB InBev, parent company of Budweiser, a perennial Super Bowl advertiser, will be back. In the past, they’ve been among the funniest and most memorable brands in the broadcast, but with this year’s marketing strategy combining hip-hop music and introduction of a new pseudo-craft beer, Black Crown, don’t…

Who’s Buying What in Super Bowl 2013

From Anheuser Busch to Volkswagen, Ads Are Shaping Up for the Big Game. As CBS works to sell the last handful of spots for its 2013 broadcast of Super Bowl XLVII from New Orleans, Ad Age is posting its annual chart of which advertisers are buying into the event and what is known of their plans. With ad packages going…

Century 21 to Return to Super Bowl for Second Helping

Real-estate concern Century 21 is returning to the Super Bowl in 2013 for a second go-round on the marketing roster of the Big Game. Century 21 expects to air a 30-second spot early in the third quarter, just a little past the end of the halftime show, said Beverly Thorne, Century 21’s CMO. The company plans to soon start discussing…

CENTURY 21 Releases Teaser Videos That Will Air on Super Bowl Sunday.

The excitement is already building for Century 21 Real Estate LLC’s debut Super Bowl ad and will continue to grow right up until the spot is seen by the millions of fans who tune into the Big Game on February 5. Before the ad premiers during the 3rd quarter of the game, CENTURY 21 will be building anticipation for the…

The Other Big Game

Super Bowl advertisers are more strategic than ever about maximizing impact. Here’s how three companies plan to make the most of their Super Bowl commercials this year. Cars.com Five-time Super Bowl advertiser Cars.com, a Chicago-based vehicle reviews site and marketplace, hopes to take advantage that that many people own smartphones, and can go online and watch the game at the…

Century 21 Super Bowl Spot Will Spotlight Agents

Century 21 is planning to advertise in the Super Bowl for the first time ever — and in a big way, with a 30-second spot in the third quarter, plus 11 pre-game ads, and a sponsorship of a half-hour block of the pregame show on NBC. Century 21’s new “Smarter, bolder, faster” campaign which focuses on its’ agents is expected…

Super Bowl ads almost sold out: Only 5 slots remain

By Bruce Horovitz, USA TODAY Advertisers still sitting on the fence about the 2012 Super Bowl may soon find themselves flat on the ground: Only five slots remain. Never mind that the season hasn’t even started, with the National Football League’s first game scheduled for Thursday. Just five 30-second Super Bowl ad slots — at a record $3.5 million each…