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Super Bowl Blog Survey Rates GoDaddy Ad a Loser

http://www.adage.com/news.cms?newsId=44265 Real-Time Consumer Research Finds Anheuser-Busch’s Army Ad Best QwikFIND ID: AAQ31E By Kris Oser BONITA SPRINGS, Fla. (AdAge.com) — Even though GoDaddy’s Super Bowl ad is what they’re talking about around the water coolers this morning, its ultimate impact may be negative, according to an instant online survey conducted during the game last night. GoDaddy’s busty star performed for…

Few Super Bowl Ads Stand Out from Formulaic Fare

http://news.yahoo.com/news?tmpl=story&u=/nm/20050207/tv_nm/television_bowl_advertising_dc_2 Entertainment – Reuters TV By Michele Gershberg NEW YORK (Reuters) – In a spoof of the right formula for a Super Bowl ad, FedEx Corp. called this year’s battle of television commercials long before results came in for the actual championship football game. Reuters Photo Top advertisers on U.S. television’s most watched, and expensive, event returned to tried and…

Super Bowl Ads Test Limits of Credulity

http://news.yahoo.com/news?tmpl=story&u=/ap/20050207/ap_on_en_tv/super_bowl_ads_4 Sun Feb 6,11:22 PM ET By SETH SUTEL, AP Business Writer NEW YORK – There were plenty of tried-and-true techniques used in this year’s Super Bowl ads – talking animals, Clydesdale horses, celebrity cameos. But then came Gladys Knight as a rugby player, an airborne ’72 Impala and a “Mama’s Boy” action figure who was somehow plugging anti-perspirant. If…

Fox Pulls Miller Ads from Super Bowl Pre-Game

http://news.yahoo.com/news?tmpl=story&u=/nm/20050204/tv_nm/food_beer_advertising_dc_3 By Mark Weinraub NEW YORK (Reuters) – Television network Fox has decided against broadcasting three Miller Lite commercials it had approved for airing during the Super Bowl pregame show on Sunday, the network said on Friday. The three commercials poke fun at rival Anheuser-Busch Cos Inc.’s new Budweiser Select beer, which is being heavily promoted during the football game…

Bloggers on Super Bowl buzz watch

http://www.marketwatch.com/news/story.asp?guid=%7B01C8DCC5%2D6747%2D46DA%2D9B8D%2DEFD591567993%7D&dist=rss&siteid=mktw By Frank Barnako, MarketWatch WASHINGTON (MarketWatch) — While you watch the Super Bowl, dozens of online-savvy consumers and Web loggers will be watching the Net to see how the game’s TV commercials are playing in Peoria. Intelliseek Inc. of Cincinnati and New Media Strategies of Arlington, Va., have lined up dozens of people to surf Web sites, blogs and…

Most viewers can’t recall who made them

http://www.signonsandiego.com/news/business/20050204-9999-1b4super.html By Shannon McMahon UNION-TRIBUNE STAFF WRITER A 1997 Dirt Devil commercial showcased Fred Astaire. The company’s sales then fell. Just as Ford pulls a Super Bowl TV ad before it ever airs, a sampling of other commercials for the big game reveals some unusually tame tactics. Cowboys herding cats. Fred Astaire dancing with vacuums. Office workers getting tackled by…

Super Bowl ads: Punt of no return? Advertisers paying $2.4 million per 30-second spot

http://www.marketwatch.com/news/story.asp?guid=%7B6668C84A%2D45A0%2D4E95%2DA912%2DFFE055FA76C9%7D&dist=rss&siteid=mktw By William Spain, MarketWatch CHICAGO (MarketWatch) — Behind all the hype about the high cost and the battle for creative dominance lies the big question about the big game: Is spending zillions of dollars to produce and air ads during the Super Bowl a savvy investment, or a punt of no return? Or is it both? Figuring out the…

Ads More Memorable Than Super Bowl Scores

http://story.news.yahoo.com/news?tmpl=story&u=/ap/20050203/ap_on_bi_ge/super_bowl_memorable_ads_1 By CONNOR ENNIS, AP Sports Writer NEW YORK – There are basically two fates for advertising executives on Super Bowl Sunday: Make a memorable commercial and find yourself in the enviable position of being the talk of the water cooler on Monday. Or, make a bad one, and realize that you’d rather face office linebacker Terry Tate than your…

Super Bowl Ads Bring Back Icons of Yore

http://news.yahoo.com/news?tmpl=story&u=/nm/20050202/us_nm/media_advertising_superbowl_dc_12 By Michele Gershberg NEW YORK (Reuters) – Advertisers at this year’s Super Bowl hark back to the familiar in new commercials for TV’s biggest event, dusting off celebrities from decades ago and putting childhood icons into the spotlight. Cartoon super heroes like Spider-Man and Captain America rush to the rescue in payment card company Visa’s spot, while the Muppets…

Super Bowl ads could raise a few eyebrows

http://story.news.yahoo.com/news?tmpl=story&u=/usatoday/superbowladscouldraiseafeweyebrows By Michael McCarthy, USA TODAY So much for the much-talked-about “G-rated” Super Bowl. Cialis, maker of an erectile dysfunction (ED) drug, and Unilever’s new Degree for Men deodorant will be showing up with provocative ads for Fox’s airing of Super Bowl XXXIX on Feb. 6. After the Janet Jackson halftime breast-baring fiasco – and resulting “decency” uproar that enveloped…

Super Bowl Ads Seek Smiles, But Where’s the Hype?

http://www.reuters.com/newsArticle.jhtml?type=entertainmentNews&storyID=7414083 By Michele Gershberg NEW YORK (Reuters) – Call it the ripple effect, or the nipple effect, but Super Bowl advertisers have eased off the hoopla ahead of the National Football League championship game this year following an indecency scandal last year. Less than two weeks before the big U.S. game on Feb. 6, few advertisers have trumpeted their plans…

Lawmakers cite Super Bowl halftime show in demands to stop indecency

Janet Jackson’s exposed breast was talk of Capitol Hill on Wednesday, with lawmakers and regulators saying it’s the latest example of all that’s wrong with TV and should serve as the impetus for government to get tough with broadcasters.

At a pair of hearings, lawmakers excoriated Mel Karmazin, president of Viacom Inc. His company owns CBS, which broadcast the raunchy Super Bowl halftime show that included Jackson.

Members of the House Telecommunications Committee spent more than two hours grilling Karmazin, who again apologized for the show that ended with singer Justin Timberlake tearing off part of Jackson’s top and exposing her right breast to 90 million TV viewers.

Mitsubishi’s TV/Web Ad Strategy A Super Bowl Success

While most post-Super Bowl attention focused on the halftime debacle and the mediocre quality of most commercials, one place the event did shine for marketers as never before was on the Web.

The most dramatic, symbiotic TV-Internet Super Bowl media strategy was that of Mitsubishi Motors North America. Created by Interpublic Group of Cos.’ Deutsch, Los Angeles, Mitsubishi’s campaign combined the front-end lure of a Super Bowl TV commercial with the back-end depth of a Web site to maximize the message’s breadth and impact.

Using speeding, crashing cars and a simple but effective cliffhanger, the marketer catapulted waves of TV-viewing consumers directly into a rich Web environment, where its product was presented as an enveloping physical experience.

200,000 Vote in 30-minute Online Super Bowl Ad Poll

More than 200,000 TV viewers turned to their computers to cast a vote in Saturday night’s CBS/America Online Web poll to select Coca-Cola Co.’s “Mean Joe Greene” as the greatest Super Bowl commercial of all time.

The real-time balloting that occurred during a pre-game special was further evidence of the utility and power of the Internet to instantly connect TV broadcasters and their sponsors with the passions and actions of individual viewers.

Live TV

The live TV special, Super Bowl’s Greatest Commercials, counted down the top 10 ads until it reached the final three, and viewers were then asked to go to AOL.com or CBS.com to vote. The program aired on Viacom’s CBS, which also hosted Sunday’s Super Bowl XXVIII, in which the New England Patriots defeated the Carolina Panthers.

4.6 million video views

More than 200,000 viewers logged on in 30 minutes to cast their votes. Throughout the promotion, which began with print ads in USA Today, the online ads were viewed more than 4.6 million times. This was the third such Super Bowl commercial special to run in the last four years, all on CBS, but the first to utilize a live voter component.

Ad-Ventures In Pro Football

It was a Super Bowl to remember for what was seen – and what shouldn’t have been.

The telecast featured a billion dollars worth of new ads for 32 products, ranging from pickup trucks and Pepsi to computers and potato chips.

On the field, the Patriots held off the Panthers to win the title 32-29, while Janet Jackson and Justin Timberlake unsuccessfully tried to steal the limelight with a steamy ending to the halftime show.

But, as always, it was the new ads that had fans talking.