Super Bowl Spots Pull Record High, Commercial Time Rising

The Super Bowl as a TV advertising vehicle remains strong — in terms of revenue, commercial time, and more importantly, commercial tune-in. Last year’s event on CBS pulled in 11% more revenue to $292 million over 2012’s game, and was 14% higher to $4 million for the average 30-second commercial, according to Kantar Media. This year’s game, Super Bowl XLVIII,… News, Reviews, Previews of Super Bowl Commercials

The super Tweets of #SB47

The game is over, the confetti has descended, and #RavensNation is celebrating their big victory. During the Sunday matchup between the @ravens and @49ers, the roar of the crowd was comprised of 24.1 million Tweets about the game and halftime show (this leaves aside the ads, about which more below). By the beginning of the second half, the volume of… News, Reviews, Previews of Super Bowl Commercials

Super Bowl Ads’ Effectiveness

Advertisers await results of the analyses, polls and surveys of consumer responses to the commercials, usually there are conflicting results. will release our “Top 5 Ads of 2013″ video in the next few days, as we have done for the past 15 years. Stewart Elliot has compiled some of the information and data released on Monday and Tuesday, after…

Affectiva screen grab from website

Building better Super Bowl ads by watching you watch them

A 3-year-old company uses technology from MIT’s Media Lab and applies it to ad testing. Try it out yourself with your webcam right here. Welcome to the future of advertising, where the wisdom of spending a reported $4 million for a 30-second spot in the Super Bowl doesn’t have to be left to the imagination of an ad agency’s creative…