Doritos

A Sneak Peek at the 2013 Lineup of Super Bowl Ads

Here, in alphabetical order, are more than 90 percent of the players: AB InBev, parent company of Budweiser, a perennial Super Bowl advertiser, will be back. In the past, they’ve been among the funniest and most memorable brands in the broadcast, but with this year’s marketing strategy combining hip-hop music and introduction of a new pseudo-craft beer, Black Crown, don’t…

Who’s Buying What in Super Bowl 2013

From Anheuser Busch to Volkswagen, Ads Are Shaping Up for the Big Game. As CBS works to sell the last handful of spots for its 2013 broadcast of Super Bowl XLVII from New Orleans, Ad Age is posting its annual chart of which advertisers are buying into the event and what is known of their plans. With ad packages going…

If your Doritos Super Bowl ad wins, you get a movie job

The next Transformers movie could have an unlikely film credit: yours. Doritos, the Frito-Lay brand that has embraced the Super Bowl as the salty snack’s sweet spot for consumer-generated commercials, on Wednesday will announce plans to seriously boost the booty in its seventh annual Crash the Super Bowl contest. Doritos will link up with one of Hollywood’s most successful directors,…

Consumer-Created Doritos Ad Ranked Most-Popular Commercial of Super Bowl XLVI; Creator Wins $1 Million

The Doritos brand announced that its consumer-created Doritos commercial “Man’s Best Friend,” which aired for the first time nationally during yesterday’s Super Bowl XLVI broadcast, ranked No. 1 in USA TODAY’s annual Super Bowl Ad Meter. Doritos, one of the flagship brands from PepsiCo’s Frito-Lay division, is now awarding the ad’s creator, Jonathan Friedman with a $1 million cash bonus…

Star in your own Doritos Super Bowl Commercial

Brightline Interactive, a leader in gesture and touchscreen experiences, will debut on January 27th at the Indiana Convention Center in Indianapolis, an experience that allow users to insert images of themselves onto one of the characters from previous iconic Doritos Super Bowl commercials. “We’re excited to bring our innovative touchscreen to a brand as powerful as Doritos,” began Erik Muendel,…

Big Gamble on Super Bowl XLVI Ads

Three weeks to Super Bowl XLVI, and the publicity surrounding the closely watched commercials is starting to amp up. NBC, which is broadcasting the Feb. 5 game at Lucas Oil Stadium in Indianapolis, announced that it sold out the telecast’s 35 minutes of national advertising in November, with 30-second spots fetching a record $3.5 million on average and some hitting…

Doritos Challenges Fans to Crash the Super Bowl and Vie for a Once-in-a-Lifetime Opportunity to Work with The Lonely Island

Doritos turns over creation of Super Bowl ads to consumers and The Lonely Island; $1 million on the line for top-ranking spot on USA TODAY Ad Meter PLANO, Texas, Sept. 27, 2011 /PRNewswire/ — The Doritos brand today kicked off the groundbreaking Crash the Super Bowl program with the most life-changing contest grand prize to date: a guaranteed opportunity to work on…

Super Bowl ad contestants collecting online votes

SALT LAKE CITY — Two men with Utah ties continue to collect online votes in a contest that could get their advertisements on TV during Super Bowl Sunday. Tyler Dixon and JR Burningham are finalists in the Doritos/Pepsi “Crash the Super Bowl” national contest. Five commercials made by non-professionals are in the running. Three will be chosen to be aired…

Amateur Admen Aspire To The Super Bowl Of Commericals

Read More at: Connect2Utah A group of Provo friends are looking for fame and fortune. They created a television ad that has a chance to air during this year’s Super Bowl. “The Best Part” is presently one the top five Doritos commercials created for the “Crash the Super Bowl” contest. It now has a better than a 50% chance of…

E-Trade, Preparing For Super Bowl, Seeks Fresh ‘Baby’ Concepts

E-Trade Financial Corp. will advertise in the Super Bowl again early next year. The spot will certainly feature a talking baby. The idea for its commercial, however, may not be one cooked up by E-Trade ad agency Grey Group.

The storyline for the spot could come from a pool of videographers who submitted 250 submissions for E-Trade and Grey through Poptent, a social network dedicated to crowdsourcing video content. Grey will produce any of the work chosen from the pool, says E-Trade Chief Marketing Officer Nick Utton.

Utton, who stresses he is “delighted” with Grey, tells me he decided to crowdsource ideas for E-Trade’s 2011 advertising campaign to make sure the financial services company has the “best advertising imaginable” going in to the new year. “If we can get some ideas from people as creative fodder, it would be helpful.”

PepsiCos Doritos and Pepsi MAX Turn Over Unprecedented Six Super Bowl Ads to Consumers With $5 Million on the Line for Top-Ranking Spots

PepsiCos Doritos and Pepsi MAX Turn Over Unprecedented Six Super Bowl Ads to Consumers With $5 Million on the Line for Top-Ranking Spots. PLANO, Texas, and NEW YORK, Sept. 15 /PRNewswire/ — Marking the fifth anniversary of the groundbreaking contest that changed the Super Bowl advertising landscape, the Doritos brand today launched the biggest, most unexpected Crash the Super Bowl…