effectiveness

SuperBowl-Ads.com News, Reviews, Previews of Super Bowl Commercials

Study Finds That Super Bowl Commercials May Be A Waste of Money

A good chunk of the Super Bowl’s expected 100-million viewers say they will tune in just for the commercials, but that doesn’t mean advertisers can expect a tidal wave of new customers. Some evidence suggests that Super Bowl ads actually fare worse than regular ads at influencing consumers — mostly because companies get too creative for their own good. And…

Ford’s Lincoln Sales Sputter Even After Super Bowl Commercials

Ford Motor Co.’s Lincoln brand, which aired two ads during the Super Bowl in February, posted a 29 percent U.S. sales slide for the month as dealers continued to run short of the MKZ sedan featured in the commercials. Lincoln sold just 945 MKZs, down 62 percent from a year earlier, as the luxury brand yesterday reported that total monthly…

SuperBowl-Ads.com News, Reviews, Previews of Super Bowl Commercials

Super Bowl Ads’ Effectiveness

Advertisers await results of the analyses, polls and surveys of consumer responses to the commercials, usually there are conflicting results. SuperBowl-Ads.com will release our “Top 5 Ads of 2013″ video in the next few days, as we have done for the past 15 years. Stewart Elliot has compiled some of the information and data released on Monday and Tuesday, after…

Affectiva screen grab from website

Building better Super Bowl ads by watching you watch them

A 3-year-old company uses technology from MIT’s Media Lab and applies it to ad testing. Try it out yourself with your webcam right here. Welcome to the future of advertising, where the wisdom of spending a reported $4 million for a 30-second spot in the Super Bowl doesn’t have to be left to the imagination of an ad agency’s creative…

Nielsen Says the Super Bowl is The Most Expensive 30 Seconds on TV

Super Bowl ads on TV have immense reach and cost big money. Last year’s Super Bowl XLVI attracted 111.3 million viewers, making it the most watched U.S. telecast of all time. This level of exposure doesn’t come cheap, however, as advertisers spent an average of $3.4 million for a 30-second spot, up more than $300,000 from 2011, according to Nielsen….

Is Social Media Spoiling the Super Bowl Ad Surprise?

Harnessing the power of social media makes perfect business sense. When an advertiser shells out between $3.5 million and $4.5 million for a Super Bowl ad, using social media to get added exposure isn’t just an afterthought. It helps amortize the cost of the commercial by generating millions of dollars in free publicity. Audi of America, which is making its…

Doritos, Hyundai and Cars.com Score Big – Budweiser, Century 21 and Dannon Fumble ROI

Not all TV programs are right for all brands –even if it happens to be the Super Bowl. But the 10th annual Super Bowl Engagement Survey– conducted by Brand Keys, Inc., a New York-based brand and customer loyalty research consultancy – reports that when it comes to winning, only half of Super Bowl XLIV’s advertisers will get real returns on…

Survey Shows Super Bowl Ads Experience Dramatic Surge in Brand Awareness When Supported by In-Cinema Runs

As creatives and media decision makers prepare to premiere expensive new commercials for 1Q 2012’s big television events, the Super Bowl(TM), The Grammys(TM) and The Academy Awards(TM), a new research study is demonstrating how their across-the-board impact can be dramatically improved with a flight of cinema advertising. The findings come from a quantitative study from Lieberman Research, commissioned by Screenvision,…

Do Early Peeks at Super Bowl Ads Pay Off?

Read More at: DailyFinance Not too long ago, companies buying ad time during the Super Bowl — TV’s most expensive commercial venue — sought to keep their game-day commercials secret until air time. The theory was to wow TV audiences with the element of surprise: a funny punch line, a new spokesperson or a catchy song delivered fresh. The goal…

Sands Research Announces Results of Neuromarketing Study Ranking Effectiveness of 2010 Super Bowl Ads

For Immediate Release sands research annouces results of neuromarketing study ranking effectiveness of 2010 super bowl commercials   This Year’s Most Engaging Include Volkswagen and Google Advertisements; Past Top Spots Have Achieved Considerable Future Success February 24, 2010 – El Paso, TX – Leading neuromarketing firm Sands Research announced today that it has completed its annual study gauging the effectiveness…

SUPER BOWL GAMES VS. COMMERCIALS / Are ads superior to game?

“The Super Bowl ads are better than the game.”

No doubt you’ve heard at least one friend or relative make that statement, usually after a few drinks, a large gambling loss or a horrible set of Super Bowl events that mock the sports gods — such as Washington quarterback Mark Rypien being named MVP.

But have we really reached the point where commercials have become more entertaining than the sporting event that surrounds them?

Advertising experts say big game is unharmed by ad-skipping technology

The Super Bowl has long been considered the pre-eminent television advertising event of the year, not just because millions of Americans tune in but because many of those viewers stay put specifically to watch the ads.

Now, thanks to sophisticated television-recording technology such as TiVo, some say the allure the Super Bowl holds for advertisers could grow even stronger. That’s because millions of Americans are now using services like TiVo and its ilk to zip through commercials on other shows, leaving the Super Bowl among the few broadcasts that will be watched straight through by almost everyone who tunes in.

Josh Bernoff, principal analyst with Forrester Research, said Super Bowl ads remain so highly anticipated that people may not even get up to go to the bathroom during the commercial break, let alone hit the fast-forward button.

In fact, some experts say, those who do record the Super Bowl may be doing so specifically so they can watch the ads again later while using the fast-forward button to skip through the game.

Clickin Study Shows Super Bowl XXXIX TV Commercials Work Hard to Gain Recognition in Drama-Filled Broadcast

Press Release Source: Clickin Research, Inc. AUSTIN, Texas /PRNewswire/ — Super Bowl commercials must compete with the drama of the game. In Super Bowl XXXIX the battle for victory, as well as the production value of the pre-game and half-time game show, proved tough competition. Number 81 Eagle Terrell Owens, recovering from major surgery, showed both his heart and skill;…