ESPN

Inside @ESPNNFL Super Bowl XLVII social media plans #ESPNSBPicks

ESPN’s newly-formed social media integration unit are here to help engage fans through Twitter, Facebook and other platforms in unique ways. Fans should follow @ESPNNFL, the Twitter feed that encompasses all of ESPN’s NFL studio coverage. This will be one-stop shopping for all things NFL in New Orleans this week. There are two primary ways fans can interact with ESPN:…

Social media is big business at Super Bowl

The social media monitoring service HootSuite has created and launched a real-time Super Bowl Social Media Command Center. Fans can visit the site and check to see which team is leading when it comes to Facebook mentions, likes, Twitter volume of the teams, quarterbacks and coaches and overall fan sentiment. It will be updated continually and available through Sunday’s game….

Exclusive First Looks of “ALICE IN WONDERLAND” Culminates with Super Bowl Spot Feb. 7

Walt Disney Studios Motion Pictures is teaming up with sister networks ABC, ESPN and ABC FAMILY for a week-long, cross-network extravaganza that will send viewers straight down the rabbit hole with “ALICE IN WONDERLAND.” The stunt provides 60-second first-looks customized for each network, all of which will air between Jan. 31 and Feb. 6, 2010. Featuring exclusive, never-before-seen footage from visionary director Tim Burton’s 3D theatrical motion-picture event, the first looks will culminate with a spectacular Super Bowl spot on Feb. 7, 2010. Entitled “Tick-Tock,” this action-packed spot features intense imagery and a few surprises from Burton’s Wonderland.

ESPN America Can’t Sell Out The Super Bowl

On Feb. 7th, ESPN America will broadcast the Super Bowl in more than 40 countries and in about 16 million homes around the world. Yet they can’t sell the 62 Super Bowl commercial breaks that could make the network $2.5 million to $2.8 million each. They could be making up to $173.6 million in cash. Instead, they will have to air mostly in-house ads. In the U.S., there will be a “handful” of income-producing commercials from major car brands, beer brewers and… Viagra. But most of the ads will be ads for ESPN America’s own shows like Pardon the Interruption, featuring two haggling Washington Post commentators; and Amazing Games, which features weird and wild sports like Japanese archery on horseback and a wife-carrying championship in Maine.