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SuperBowl-Ads.com News, Reviews, Previews of Super Bowl Commercials

Facebook’s new ads target Super Bowl Sunday

Fox network may not be the only media outlet to charge $4 million for a Super Bowl ad. Facebook may also be looking to cash in on the Super Bowl with its new auto-play video advertising, The Post has learned. The new ad format is set to launch in a test phase on Thursday, though agencies say Super Bowl Sunday,…

Facebook app to allow voting on Super Bowl ads

Facebook has teamed with USA Today,a Gannett Co. publication, on an app to let Facebook users rate Super Bowl commercials and share and discuss the ads with their friends. USA Today’s Ad Meter has since 1989 ranked ads shown during the National Football League’s title game by average ratings from a panel of viewers, a group that this year will…

The Super Bowl and the Social Network

Facebook is going to be a Super Bowl marketer’s best friend this year as the social network is set to edge out YouTube for ad searching and sharing, VB&P found in results from our third annual Super Bowl survey published in today’s Mashable. “Facebook has been critical to game day and post game marketing for a couple of years now,…

Where to vote for your favorite ads

This year, USA TODAY and Facebook are partnering on the USA TODAY Facebook Super Bowl AdMeter. You’ll be able to view, rate and share Super Bowl ads during the game and after on a new app at USATODAY.com and Facebook. The winner will be declared Feb. 8.

Old Spice Guy Is Back to Promote Scents of Exotic Places

Old Spice and Wieden+Kennedy Portland, the agency behind the campaign, announced the return of the much-loved Guy, (Isaiah Mustafa) who will be featured in new advertisements to air the day after the Super Bowl. The news was posted to Old Spice channels on Facebook and Twitter. The Old Spice Guy will star in all-new two 15-second and one 30-second adverts…

Super Bowl 2011 ads expand into social media

Read More at: The Independant The peak advertising event of the year is joining the digital age by going beyond the 30-second TV spot to include online features, social networks and mobile media. Ad agencies are incorporating Facebook and Twitter as well as contest sites such as http://beonthefield.com. 

 Mercedes-Benz launches “The World’s First Twitter-Fueled Race,” which gives cars to…

BMW USA & Facebook Contest Launches

Go to http://on.fb.me/eyu7aj and make a X3 that matches the one shown in the TV ad during the Super Bowl on February 6th, and you could be entered to win an X3 lease. Oddly enough the contest deadline is February 11th. You can enter once a day, so feel free to go back every day and try another build, or…

CareerBuilder Reveals ROI it Receives from the Big Game

Back by popular demand, CareerBuilder’s beloved chimpanzees will be starring in the company’s 2011 Super Bowl commercial slated to air during the third quarter of the game. Read more about CareerBuilder’s online integrated campaign at: Superbowl-ads.com “We’ve invested in the Super Bowl for seven years because we consistently see a positive return in terms of revenue, applications and overall awareness,”…

HomeAway’s Super Bowl Ad Gets Big Digital Push

Read More at: Clickz HomeAway’s :30 Super Bowl XLV ad, scheduled to air during the Feb. 6th game’s third quarter, is being supported by an intriguing digital mix. The Dallas-based vacation rentals site has partnered with digital video firm B-Reel to allow members of HomeAway’s network of home renters to customize a version of the Super Bowl ad. They will…

Survey: Facebook could get a Super Bowl deluge

Read More at: Boston.com Roughly 15 percent of the estimated 100 million people who could watch the Super Bowl this year are expected to post something on Facebook about the game or the Super Bowl ads, according to a study by Venables Bell & Partners, a San Francisco ad agency. Fans may also be texting en masse, the study said….