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group calls for #notbuyingit hashtag

#NotBuyingIt: Twitter to Talk Back to Sexist Super Bowl Commercials

This Sunday, MissRepresentation.org is organizing concerned citizens nationwide to use the hashtag #NotBuyingIt on Twitter to call out sexist Super Bowl commercials in real-time. The non-profit plans to reach 1 million plus people with this conversation around the representation of gender in advertising, and in the process inspire hundreds of thousands more to recognize their power as consumers to influence…