Superbowl-ads.com Article Archive

Here’s some tips on creating Super Bowl Ad buzz by Brian Cavoli, Director of Marketing for BzzAgent.

1. Focus on the Conversation
People use Facebook to get involved in conversation. It may be easy to get people to visit your page and comment on the ad, but that type of conversation isn’t meaningful and it doesn’t last long. Jokes about the actor in the ad may be funny for a couple days but they do nothing to convince others to buy your product. Prepare for your ad by encouraging customers to talk about your product on Facebook and across the social web. When your ad drives people to the web, they will find posts from peers that will get them interested about trying your product. You need to drive sales and you aren’t spending $3 million in 30 seconds to get people to make cracks about the actor in your ad are you?

2. Cultivate Your Advocates
There is a big difference between all your followers and your true brand advocates. How you cultivate those advocates can be the difference that makes your campaign grow in social media. Advocates are influential and they want to share meaningful experiences with your brand. Give them exclusive access to something of value to share with their followers. Things like product trials, unpublished content and special offers will generate the quality word of mouth that turns buzzing into buying.

3. Start Now
Quality conversation takes a little time to build momentum, and you don’t have a lot of time. The social measurement firm Cymfony conducted a study on the media coverage and social media discussions surrounding Super Bowl advertisers a couple years ago. The study found that most of the discussion companies receive about their Super Bowl ad occurs before the game.

Staying quiet now and relying on massive word of mouth after the game isn’t a good idea. Conversation and media coverage increases throughout January, it spikes the day after the game, and it drops off quickly over the next three days. By Thursday, the only ads with any discussion are the ones that had created some controversy that the company had to apologize for. Your window for creating valuable buzz is opening right now. Use every social media channel available to get people talking about your product.

Read More at : CNBC

Read More at iarticle.org

Well, it’s that time of year again. No, not the holidays. It’s Super Bowl ad writing time.

And all the big boys at all the fancy advertising agencies across the country are, as we speak, camping out at Starbucks and abandoning all thoughts of REM sleep, and disappointing spouses (yet again) in the unrealistic hopes of writing an ad that somehow makes it onto the Super Bowl.

And they go through this pain and suffering because every one of them knows that writing a Super Bowl ad that gets produced and is shown during the game will change their lives forever.

You can sleep in February. There are fewer days then anyway.

This year, the NFL has decided to involve you and me, the fans, to write a Super Bowl spot (call them spots if you want to sound professional). Rather than just hand the creative brief to their advertising agency and let the creatives go at it like a piece of rib eye thrown to blood-thirsty hyenas, the National Football League wants to involve ‘real’ folk this year.

Marketing ploy? Yep. Been done before? Sure. Who cares? This is beyond huge. This could get you onto ‘Entertainment Tonight.’ And everyone wants to get onto ‘Entertainment Tonight.’

Fact is, the spots on the Super Bowl receive as much (if not more) attention than the game itself. USA Today will feature an entire SECTION on who had the best ads the very next Monday. People in colorless cubicles and on construction sites and at gas stations across the country will be talking about which ad was the best. People who’ve never met will sit in hotel lobbies and ask each other things like “you think they pushed it far enough in that Fed Ex spot last night?”

That’s how big a deal Super Bowl ads are.

The commercial that is chosen will be remembered LONG after it airs. It will become a part of our culture. Think about that…you now have the chance to create something that WILL become part of our culture for years to come. Exaggeration? Hardly, Apple’s 1984 spot (with its beautifully woven Russian undertones) featured a woman throwing the sledgehammer through Big Brother defined a critical moment in the live of our country.

And instead of dedicating your life to writing a novel or spending a lifetime developing artwork, you can do it in just 30 seconds.

Okay. So if you are going to write the NFL Super Bowl Ad that gets produced, that gets you onto the commercial shoot and then gets your flown down to South Florida for the Super Bowl itself… here’s some things you must do.

1) Think Like A Screenwriter
2) Don’t Feel The Need to Explain Anything In The Ad
3) Choose To Be Relevant Visually OR Verbally
4) Be Very, Very Hard on Yourself

People in the advertising world would literally sing the National Anthem of Kazakhstan naked in Grand Central Station during the height of rush hour for the next six to eight years for the opportunity to produce a Super Bowl spot.

So push it. Have fun with it. It is, after all, copywriting. Not accounting (sorry accountants, had to.)

Kevin Browne is a former NYC Creative Director/Copywriter turned article marketing expert. He now gets businesses of any size to Google page #1 using advanced article marketing. This Google page one expert can transform your online business.

If you are interested in learning more about How to Write a Super Bowl Ad. Then check this complete Advertising section.