Lincoln

Ford’s Lincoln Sales Sputter Even After Super Bowl Commercials

Ford Motor Co.’s Lincoln brand, which aired two ads during the Super Bowl in February, posted a 29 percent U.S. sales slide for the month as dealers continued to run short of the MKZ sedan featured in the commercials. Lincoln sold just 945 MKZs, down 62 percent from a year earlier, as the luxury brand yesterday reported that total monthly…

Lincoln 2013 Super Bowl XLVII Commercial "Phoenix"

[VIDEO] Lincoln MKZ 2013 Super Bowl XLVII Ad Teaser “Phoenix”

It’s not what you think. Lincoln, the luxury automotive brand, today released its second Super Bowl ad that is a part of its purchase of two 30-second spots to air during the broadcast. The brand spot featuring the 2013 MKZ is titled “Phoenix,” and graphically showcases the new beginning of the brand with an MKZ emerging from the flames of…

Lincoln 2013 Super Bowl XLVII commercial Once Upon a Tweet

[VIDEO] Lincoln 2013 Super Bowl XLVII Ad “Once Upon A Tweet”

We took five original tweets, a few alpacas, and our new MKZ and re-imagined the way a commercial is written. This is our official, full-length #SteerTheScript commercial starring RevRun, Wil Wheaton, Emmitt Smith, and you. (can we say all those names? I think we should if we can!) The journey isn’t over. Find out what’s next at www.SteerTheScript.com

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Lincoln brings in Emmet Smith as “Brand Ambassador”

Ford Motor Co. has brought former Dallas Cowboy and three-time Super Bowl champion Emmitt Smith on as a “brand ambassador.” In the attempt to recapture the magic, and lure in younger buyers, Lincoln is not only buying air time during the Super Bowl, but it reached out into the Twitterati to almost literally write the ad. Lincoln started a Twitter…

Lincoln to go a-Twitter with Super Bowl ad

Lincoln will spend $7.6 million to air a Super Bowl commercial, and use those 60 precious seconds to broadcast five dramatized tweets from real people. In the luxury car brand’s first-ever Super Bowl spot, the five crowd-sourced tweets — garnered by social media-savvy comedian Jimmy Fallon — will showcase ultra-wacky road-trip experiences. For the Lincoln division of Ford Motor, it’s…

Jimmy Fallon Crowdsourcing Ford Super Bowl Ad on Twitter

Ford has hired Jimmy Fallon to create a 60-second Super Bowl ad for its Lincoln brand based on script suggestions it is soliciting on Twitter. The attempt to reach out to a younger consumer comes as Lincoln has lost 63% of its sales since its 1990 peak. The effort to re-establish the brand began on Monday with a new ad…

Ford Plans First Lincoln Super Bowl Ad to Revive Brand

Ford Motor Co. (F), seeking to revive sales of Lincoln vehicles, is fielding the brand’s first Super Bowl spot as well as a television commercial that portrays the U.S. president who gave the luxury line its name. The 60-second TV ad, which debuts today, opens with an actor playing Abraham Lincoln emerging from mist. It also shows vintage models and…