Pepsi MAX, the official soft drink of the NFL, today announced that it will debut a new 30-second spot during the Super Bowl and be part of multiple activities during Super Bowl week in Indianapolis.
The Pepsi MAX commercial entitled “Check-Out” is the newest edition to the brand’s playful Cola Wars campaign. The spot depicts a Coke Zero driver deliveryman attempting to discreetly purchase a bottle of Pepsi MAX at the supermarket when he unexpectedly becomes the grand prize winner of “Pepsi MAX for Life.” As a surprise “on the spot” reporter, Regis Philbin appears to get the embarrassed driver’s thoughts on his big win. This role marks Philbin’s first television project since leaving Regis & Kelly.
A brand known for featuring great music as part of its Super Bowl ads, Pepsi MAX tapped Sugarland’s Jennifer Nettles to record a renowned country ballad to accompany the spot.
“The ‘Check-Out’ ad was developed to extend the legendary cola wars through a humorous scenario,” said Amy Wirtanen, Senior Director, Pepsi Marketing. “The brand has a history of producing star-studded Super Bowl ads, and as one of the most iconic personalities to ever appear on television, Regis Philbin with his witty sense of humor was a funny highlight for this commercial.”
A longtime Super Bowl advertiser, Pepsi will also debut the highly anticipated X Factor spot featuring winner Melanie Amaro during the game this year.
Want a chance to win Pepsi MAX for Life like the Coke Zero driver? Head over to http://www.PepsiMAX.com before February 12th for your chance.