sexist

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Bar Refaeli’s Super Bowl ad is rated most sexist and offensive commercial of the night by thousands of Twitter users

This year’s award for the most sexist Super Bowl commercial goes to Bar Refaeli’s ad for web host GoDaddy.com, which saw the supermodel kiss a computer programmer next to the tagline ‘smart meets sexy’. Thousands of viewers used the Twitter hashtag #NotBuyingIt on Sunday night to flag and rate the most ‘disgusting,’ sexist and offensive commercial during the Ravens-49ers showdown….

group calls for #notbuyingit hashtag

#NotBuyingIt: Twitter to Talk Back to Sexist Super Bowl Commercials

This Sunday, MissRepresentation.org is organizing concerned citizens nationwide to use the hashtag #NotBuyingIt on Twitter to call out sexist Super Bowl commercials in real-time. The non-profit plans to reach 1 million plus people with this conversation around the representation of gender in advertising, and in the process inspire hundreds of thousands more to recognize their power as consumers to influence…