Superbowl-ads.com Article Archive

This year’s award for the most sexist Super Bowl commercial goes to Bar Refaeli’s ad for web host GoDaddy.com, which saw the supermodel kiss a computer programmer next to the tagline ‘smart meets sexy’.

Thousands of viewers used the Twitter hashtag #NotBuyingIt on Sunday night to flag and rate the most ‘disgusting,’ sexist and offensive commercial during the Ravens-49ers showdown.

The hashtag generated more than 10,000 real-time tweets, and 7,500 of those went to the GoDaddy.com ad, which has been accused of ‘objectifying women and stereotyping programmers.’

Other ads that are being called ‘Sexist’ are the Audi “Prom” ad, because a guy walks up to a girl and kisses her. And the Kia, Mercedes-Benz, and Fiat for the “Nice car gets the girl” approach to advertising.

Read more: http://www.dailymail.co.uk/femail/article-2274474/Bar-Refaelis-Super-Bowl-ad-rated-sexist-offensive-commercial-night-thousands-Twitter-users.html#ixzz2K8vkM499

This Sunday, MissRepresentation.org is organizing concerned citizens nationwide to use the hashtag #NotBuyingIt on Twitter to call out sexist Super Bowl commercials in real-time. The non-profit plans to reach 1 million plus people with this conversation around the representation of gender in advertising, and in the process inspire hundreds of thousands more to recognize their power as consumers to influence the media and advertisers.

“Eighty-five percent of the purchasing decisions in the United States are made or influenced by women. It’s time we used our consumer power to let the media know: sexism won’t sell,” said Jennifer Siebel Newsom , CEO and Founder of MissRepresentation.org. In 2011 Newsom wrote, produced and directed the award-winning documentary Miss Representation, which exposes how mainstream media contributes to the underrepresentation of women in positions of power and influence in America. She is also the Executive Producer of the Academy Award nominated The Invisible War.

The Super Bowl is by far the most watched television event in America, and nearly 50% of its viewers are women and girls. Yet most advertisers direct their messages to adult men and often portray women in demeaning and degrading ways. Through the use of #NotBuyingIt, MissRepresentation.org and its followers will demand that Super Bowl advertisers better reflect the actual audience of the big game and further educate the general public on the importance of gendered media literacy.