social media

Rentrak Reports Second-By-Second Results For The Super Bowl

Rentrak, the leader in precisely measuring movies and TV everywhere, has produced analysis of Super Bowl XLVIII, which includes advertising exposure levels and social media commentary. According to Rentrak’s Ad Retention Index, which looks at the second-by-second viewing average for commercials compared to the entire program, ad exposure was nearly equal to viewership of the entire game. Results also show… News, Reviews, Previews of Super Bowl Commercials

Blab Command Center Predicts Social Media Conversations for Big Game Ads

For marketing executives, last year’s Super Bowl was remembered for the record high cost of the ads, a 30 minute blackout, and a single, opportunistic tweet by the Oreo Cookie marketing team that garnered more total impressions than any single TV ad. The tweet was re-tweeted over 15,000 times and included a highly relevant image about “dunking in the dark.”… News, Reviews, Previews of Super Bowl Commercials

Super Bowl: Why The Ad Kickoff Starts Earlier Each Year

Social media has extended Big Game advertising into the regular football season By one measure, the Super Bowl started last weekend. If the so-called “Big Game” is something that includes not only a football broadcast but also the outsize advertising that supports it, well, kickoff has already taken place. On Sunday, Jaguar, a freshman sponsor of the event, unveiled an… News, Reviews, Previews of Super Bowl Commercials

Super Bowl Post Mortem: Second Screens and Online Ads

Here’s a rundown of online video advertising numbers and second screen activity related to the Super Bowl. A study by Century 21, a Super Bowl advertiser, looked at expected second-screen usage for the game. Profiling 3,000 viewers, 36 percent said they will supplement viewing on the second screen. Furthermore, 42 percent said they will check sports apps for up-to-date news…

2013 Budweiser Super Bowl XLVII Clydesdale Foal

Budweiser Clydesdale foal is named Hope

Anheuser-Busch said Tuesday that its contest to find a name for the foal born Jan. 16 at the company’s Clydesdale ranch in mid-Missouri generated more than 60,000 tweets, Facebook comments and other messages. Hope was one of the more popular names generated through the social media effort. Other suggestions were nods to the song featured in the commercial, including Landslide…

Go Daddy 2013 Super Bowl XLVII commercial "Perfect Match" with Bar Refaeli and some lucky nerd

Super Bowl Ads Bow to the Mobile Screen

The most frequently used word consumers used to describe GoDaddy’s “Perfect” ad, according to Ace Metrix, was “gross.” As GoDaddy described the ad: “It used humor to demonstrate the two sides of Go Daddy by way of a memorable kiss. The now famous lip-lock featured supermodel Bar Refaeli, representing Go Daddy’s sexy side, and new sensation Jesse Heiman, representing Go… News, Reviews, Previews of Super Bowl Commercials

Social media scores with Super Bowl

They let their fingers do the talking. They did it while Beyoncé mesmerized the audience during halftime at the Super Bowl. They did it during the partial power outage at the Superdome. Users of social media — mostly on mobile devices — generated a record-setting number of posts, “likes,” check-ins, mentions and comments about the big game, say two firms…

Inside @ESPNNFL Super Bowl XLVII social media plans #ESPNSBPicks

ESPN’s newly-formed social media integration unit are here to help engage fans through Twitter, Facebook and other platforms in unique ways. Fans should follow @ESPNNFL, the Twitter feed that encompasses all of ESPN’s NFL studio coverage. This will be one-stop shopping for all things NFL in New Orleans this week. There are two primary ways fans can interact with ESPN:…

Is Social Media Spoiling the Super Bowl Ad Surprise?

Harnessing the power of social media makes perfect business sense. When an advertiser shells out between $3.5 million and $4.5 million for a Super Bowl ad, using social media to get added exposure isn’t just an afterthought. It helps amortize the cost of the commercial by generating millions of dollars in free publicity. Audi of America, which is making its…

Most Brands Failed To Connect Super Bowl Ads To Social Media

Forget what all those ad executives tweeting on #brandbowl and #whartonfoa told you last night: There were 87 commercials during last night’s Super Bowl, but very few of them failed to meaningfully connect their message to their social media platforms. The ad execs praised the use of Twitter hashtags, even going as far as saying the hashtag was to 2012…

Super Bowl Prediction: Coca-Cola to Have Largest Social Media Impact of all 2012 Commercials

While a host of former NFL players will pick this year’s Super Bowl winner during the NBC pre-game show, digital marketing agency ymarketing is announcing Coca-Cola as the odds-on favorite to become the Social Media Brand Champion in 2012. The prediction is based on established social media presence, recent digital performance, and historical reaction to Super Bowl Ads as measured…

Super Bowl XLVI Gets a Social Media Command Center

Super Bowl XLVI host city Indianapolis has concocted a new way to deal with the madness that comes with managing the world’s biggest annual sporting event. The solution? The Super Bowl’s first-ever social media command center. A team of strategists, analysts and techies will monitor the digital fan conversation via Facebook, Twitter and other platforms from a 2,800-square-foot space downtown….

The Social Bowl: How the Super Bowl Ads Fared on Facebook and Twitter

Read more at: PepsiCo (PEP) may have wasted its money on the six-month-long contest it staged for consumers to make their own Super Bowl ads for Doritos and Pepsi Max, if a survey of 255,431 mentions on Twitter, Facebook and other social media is to be believed. It’s not that Pepsi didn’t get a lot of mentions on microblogs…

Old Spice To Choose One Superfan To Promote Next Ad

The next Old Spice commercial will go out to an audience of one: The brand is going to seed the ad to one superfan to disseminate within his or her social network. The company will choose the superfan based on his or her social media support. “We’ll be scouring the web,” Old Spice rep Mike Norton says. He says that…