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SuperBowl-Ads.com Picks the Top 5 Super Bowl XLVII Commercials of 2013

SuperBowl-Ads.com released its top ads of Super Bowl XLVII. For the past 15 years SuperBowl-Ads.com has chosen the top ads and featured them on the SuperBowl-Ads.com website. To see all 15 years of the best ads go to: http://superbowl-ads.com/article_archive/top-5-super-bowl-commercials-by-year/ Data is compiled from pre-game and post-game polls, online “buzz”, and likeability index. The Top 5 of 2013 are: #1 Budweiser…

E-Trade, Preparing For Super Bowl, Seeks Fresh ‘Baby’ Concepts

E-Trade Financial Corp. will advertise in the Super Bowl again early next year. The spot will certainly feature a talking baby. The idea for its commercial, however, may not be one cooked up by E-Trade ad agency Grey Group.

The storyline for the spot could come from a pool of videographers who submitted 250 submissions for E-Trade and Grey through Poptent, a social network dedicated to crowdsourcing video content. Grey will produce any of the work chosen from the pool, says E-Trade Chief Marketing Officer Nick Utton.

Utton, who stresses he is “delighted” with Grey, tells me he decided to crowdsource ideas for E-Trade’s 2011 advertising campaign to make sure the financial services company has the “best advertising imaginable” going in to the new year. “If we can get some ideas from people as creative fodder, it would be helpful.”

PepsiCos Doritos and Pepsi MAX Turn Over Unprecedented Six Super Bowl Ads to Consumers With $5 Million on the Line for Top-Ranking Spots

PepsiCos Doritos and Pepsi MAX Turn Over Unprecedented Six Super Bowl Ads to Consumers With $5 Million on the Line for Top-Ranking Spots. PLANO, Texas, and NEW YORK, Sept. 15 /PRNewswire/ — Marking the fifth anniversary of the groundbreaking contest that changed the Super Bowl advertising landscape, the Doritos brand today launched the biggest, most unexpected Crash the Super Bowl…