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The Baltimore Ravens won the game but Super Bowl XLVII was a victory for CBS on Sunday.

With an average overnight household rating of 48.1/71 the game was the highest rated Super Bowl in metered market history. The match-up between the Ravens and the San Francisco 49ers in New Orleans breaks the 47.9/71 record of Super Bowl XLV in 2011.

It’s also up 1% from the 47.8/71 of last year’s New York Giants and New England Patriots game. Super Bowl XLVI on NBC was the most-watched event in U.S. TV history with a total of 111.3 million viewers.

In their ratings today, CBS excluded the 8:45 PM – 9:15 PM power outage period in the Superdome, pulling from the 6:30 – 845 PM Et and 9:15 – 10:45 PM ET slots.

Super Bowl advertisers will see a 20% rise in Web traffic to their sites for seven days following Sunday, while mobile video views will double on the day of the game, according to Adobe Systems data built on billions of visits to Web sites and content in the two prior years.

The advertising data, based on 33 million visits, reveals an increase in traffic prior to the Super Bowl. Adobe senior marketing manager Tamara Gaffney believes it to do with the increase in digital marketing campaigns inviting online conversations prior to the game.

Rather than think about online videos and 30 seconds of airtime at an estimated $3.8 million this year as separate campaigns, marketers need to view the two as complimentary, Gaffney said. “There’s also a lot of mobile video consumption during sporting events,” she said

The Adobe Digital Index team also analyzed Web traffic for companies that ran Super Bowl ads during 2011 and 2012 to estimate mobile video consumption. Based on 1.4 billion video starts during 10 large sporting events, the data reveals online videos from tablets and mobile phones reached 16% on a day with a major a sporting event, up 100% compared with a typical day in sports.

Read more: MediaPost