February 1, 2013
Here’s a video look behind-the-scenes at the making of the Mercedes-Benz Super Bowl XLVII commercial “Soul” with Kate Upton, Usher and Willem Dafoe. The Video features an up close look at the all-new CLA-Class plus exclusive interviews with Usher and Willem Dafoe.
January 30, 2013
With a star-studded cast including Usher, Kate Upton and Willem Dafoe, Mercedes-Benz unveils the all-new CLA-Class in this extended cut of its Super Bowl commercial.
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Learn more about the CLA: http://www.mbusa.com/cla
January 27, 2013
Kate Upton disappointed male fans who hoped to meet her at Ainsworth Park Avenue Thursday night. The model was to appear at a party to debut the Mercedes-Benz Super Bowl commercial, in which she appears, for its new CLA souped-up sedan. But Upton was stuck in Uruguay on a shoot. The beauty stars with Usher in the ad, in which a guy makes a deal with the devil to live a life of luxury.
Read more at : NYPost
December 20, 2012
Mercedes-Benz USA CEO Steve Cannon shared some details about the brand’s 60-second ad planned for Super Bowl XLVII in New Orleans at the Mercedes-Benz Superdome. He told Business Insider that the ad will be “a tongue-in-cheeck depiction of how far a person might — or might not — go to get their heart’s desire.”
Such goals might be, say, an evening of clubbing with supermodel Upton, Cannon said, although “we are not using her as a sexual object,” he insisted. Instead, the ad will be “upbeat, high-energy, fast-paced [but not] funny.” And, of course, there will be a car in there, too. Specifically, Mercedes-Benz will be trying to appeal to a younger demographic by promoting the new CLA, which comes at a lower price point than the rest of Mercedes-Benz’s luxury lineup.
“It’s hard to appeal to youth if your car costs $75K,” Cannon allowed. Presumably, Mercedes-Benz also may find ways to take advantage of its name on the stadium.
Read more at : brandchannel
November 21, 2012
Kate Upton is starring in a Super Bowl commercial for Mercedes-Benz. The curvaceous blonde appears in the 60-second ad that is said to be “a tongue-in-cheek depiction of how far a person might — or might not — go to get their heart’s desire.” Sources say Upton will not be driving in the spot in which she plays herself, an “object of desire.” The ad will also star Usher.
Read more at: NYPost
