viewership

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Super Bowl XLVII Live Stream Sets Viewership Records

Unique Viewers Reach 3 Million, with 114.4 Million Minutes of Video Streams Most Social Telecast Ever, According to Monitoring Services The CBSSports.com, NFL.com and NFL Mobile from Verizon live stream of Super Bowl XLVII on Sunday set multiple viewership records for a single game sporting event in the United States and also made history as the most social telecast ever,…

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Super Bowl XLVII Breaks Ratings Record

The Baltimore Ravens won the game but Super Bowl XLVII was a victory for CBS on Sunday. With an average overnight household rating of 48.1/71 the game was the highest rated Super Bowl in metered market history. The match-up between the Ravens and the San Francisco 49ers in New Orleans breaks the 47.9/71 record of Super Bowl XLV in 2011….

CBS gives free air time after Super Bowl snafu

March 03, 2010 3:25 PM Pantsless hullabaloo in Super Bowl leads to Dockers getting three spots in NCAA tourney. By Brian Steinberg, AdAge.com Talk about getting caught with your pants down. After running back-to-back ads in the Super Bowl utilizing the same creative theme — people walking about without any trousers — CBS has agreed to give one of the…

Most Super Bowl Ads Don’t Go Viral

Most Super Bowl Ads Don’t Go Viral Two Weeks After the Game, the Ads Drop Off the List, Replaced By Real Viral Campaigns by Michael Learmonth Published: February 25, 2010 NEW YORK (AdAge.com) — This week’s chart is a testament to the power of TV. Now that the Super Bowl is a fading memory, so are many of the Super…

Super Bowl Ads Best Seen Early

The upcoming Super Bowl holds the potential to be a “marketing bonanza,” according to recent research on trends and effectiveness of paid Super Bowl advertising from The Nielsen Company.

Perhaps most significantly, a slight majority of respondents, 51%, said they like the commercials more than the Super Bowl itself. Forty-nine percent of respondents would rather watch the football action.

The Early Bird Catches the Advertising Worm

Super Bowl advertisers looking to maximize audience response to their ads are advised to show them early in the game, preferably the first quarter. In terms of general recall, 69% of viewers remember ads aired during the first quarter. This percentage drops to 67% in the second quarter, 65% in the third quarter, and 58% in the fourth quarter.

Brand linkage shows a similar deterioration as the game progresses. Eighty-six percent link ads they see in the first quarter with the corresponding brands. This percentage drops to 79% in the second quarter, 77% in the third quarter, and 75% in the fourth quarter.