Volkswagen

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Volkswagen sits out 2015 Super Bowl

Volkswagen, whose Super Bowl spot “The Force” was the most-viewed Super Bowl ad online of 2011, will sit out the game in 2015 year, according to Ad Age. A VW spokeswoman said that for 2015 the company has opted not to participate due to other priorities and initiatives. The automaker had been a regular advertiser in the Super Bowl since…

Jaguar Announces Plans to Air Its First Ever Commercial During Super Bowl TV Broadcast in New Campaign to Launch the F-TYPE Coupe

Automakers seek big score in Super Bowl

More than a half-dozen automakers are expected to showcase their newest vehicles come February in Super Bowl ads fetching an estimated $4 million per 30 seconds, with several opting for longer story-telling ads. Car companies including General Motors Co., Hyundai Motor America, Kia Motors America, Volkswagen of America Inc., Toyota Motor Corp., Audi of America and Jaguar have announced plans…

SuperBowl-Ads.com News, Reviews, Previews of Super Bowl Commercials

Volkswagen Super Bowl Ad Will Poke Fun At Intense German Engineers

Volkswagen will air a 60-second commercial at this year’s Super Bowl, marking the the car brand’s fifth consecutive year as a Super Bowl advertiser. The company announced the news Friday, saying its TV and social media advertising for this year’s game will build on its “tradition of sharing simple, human stories.” The commercial will run during the second quarter of…

Super Bowl Ads 2013: Previewing Best Commercials to Watch for on Super Sunday

As the 2013 Super Bowl approaches, the excitement over the game is only matched by the mainstream attention that now surrounds the ads and commercials that will air during the actual San Francisco 49ers and Baltimore Ravens matchup. These commercials have taken on a life of their own over the last decade. With advertisers realizing that vast numbers of fans…

Screengrab from GetInGetHappy.com

Visit Volkswagen interactive site GetInGetHappy.com

Know someone that needs to lighten up? (writers who think VW ad is racist) Make them a happy parade with the help of Jimmy Cliff. Just rollover the complainers, add your friends faces to the screens and share to turn their frowns the other way around. Volkswagen Super Bowl XLVII Get In. Get Happy.

2013 Volkswagen Super Bowl XLVII commercial "Get Happy"

Volkswagen’s Super Bowl Spot Turns Glum White Office Workers Into Happy Jamaicans

What are they smokin’ in the Red VW Beetle? “Dave,” a worker from Minnesota with a curious Jamaican accent, manages to get his glum, (mostly) white co-workers on board with his sunny disposition, instilled by his bright-red VW Beetle—paying off the “Get happy” line and the theme of Jamaican happiness introduced by reggae legend Jimmy Cliff in the teaser, released…

A Sneak Peek at the 2013 Lineup of Super Bowl Ads

Here, in alphabetical order, are more than 90 percent of the players: AB InBev, parent company of Budweiser, a perennial Super Bowl advertiser, will be back. In the past, they’ve been among the funniest and most memorable brands in the broadcast, but with this year’s marketing strategy combining hip-hop music and introduction of a new pseudo-craft beer, Black Crown, don’t…

Who’s Buying What in Super Bowl 2013

From Anheuser Busch to Volkswagen, Ads Are Shaping Up for the Big Game. As CBS works to sell the last handful of spots for its 2013 broadcast of Super Bowl XLVII from New Orleans, Ad Age is posting its annual chart of which advertisers are buying into the event and what is known of their plans. With ad packages going…

2012_vw_dog_strikes_back

Volkswagen Releases Extended Version of Super Bowl XLVI Ad

Here it is—the highly anticipated follow-up to Volkswagen’s 2011 Super Bowl sensation, “The Force.” And this year’s installment is … kinda odd. (This is the 75-second extended version; the actual spot on Sunday will be cut down to a :60.) Called “The Dog Strikes Back,” In this extended version of the 2012 Super Bowl commercial, the sporty, all-new 2012 Volkswagen…

The Pregame Show (of Commercials) Begins

The growing interest among consumers in discussing Super Bowl commercials on social Web sites before and during the game is pushing sponsors to use sites like Facebook, Twitter and YouTube to stimulate excitement about their expensive and often elaborate spots. The result is that a long-held belief among marketers that Super Bowl commercials should be kept hush-hush until they run…

Big Gamble on Super Bowl XLVI Ads

Three weeks to Super Bowl XLVI, and the publicity surrounding the closely watched commercials is starting to amp up. NBC, which is broadcasting the Feb. 5 game at Lucas Oil Stadium in Indianapolis, announced that it sold out the telecast’s 35 minutes of national advertising in November, with 30-second spots fetching a record $3.5 million on average and some hitting…