Is stereotyping wrong when the qualities being assigned to a given group are positive ones? How you answer that question probably determines whether you believe Volkswagen’s new Super Bowl commercial about people so happy they speak in Jamaican accents is racist or just cute. I tend to err on the side of cute, but I wouldn’t argue with anyone who…
Here it is—the highly anticipated follow-up to Volkswagen’s 2011 Super Bowl sensation, “The Force.” And this year’s installment is … kinda odd. (This is the 75-second extended version; the actual spot on Sunday will be cut down to a :60.) Called “The Dog Strikes Back,” In this extended version of the 2012 Super Bowl commercial, the sporty, all-new 2012 Volkswagen…
A recent article in the Washington Post interviews Tim Mahoney, the German automaker’s top product and marketing executive for the United States, and asked him several questions, and one about the upcoming Super Bowl commercial. Mahoney mentioned that this year Volkswagen is going with one 60-second spot. (instead of two 30-second ones) The company said the ad will air at…
Hyundai Motor Co. is taking a page from Volkswagen AG’s Super Bowl playbook. The South Korean automaker wants to “turn the needle a little bit in the direction of more entertainment,” John Krafcik, chief executive officer of Hyundai’s U.S. unit, told reporters last month while outlining plans for NBC’s Feb. 5 broadcast of the championship game of the National Football…
This fascinating, behind-the-scenes video, gives you an up-close and personal look at the making of the entomological, CGI wonderland of the Black Beetle.
Read more at: Adage Having retired AdReview last spring I was at long last liberated to be an ordinary media consumer. But, of course, that means running across the ads openly released or leaked in advance. The big pre-game sensation this year: a charming, funny 60-second spot called “The Force.” Like I said. A-dor-a-ble. Others thought so, too. By game…
In the first spot for The 21st Century Beetle, cutting-edge CGI creative goes entomological, creating a photo-real lush kingdom where the Black Beetle rules, runs, navigates and out performs all the other creatures
For Immediate Release sands research annouces results of neuromarketing study ranking effectiveness of 2010 super bowl commercials This Year’s Most Engaging Include Volkswagen and Google Advertisements; Past Top Spots Have Achieved Considerable Future Success February 24, 2010 – El Paso, TX – Leading neuromarketing firm Sands Research announced today that it has completed its annual study gauging the effectiveness…
Volkswagen of America, Inc. announced today a new campaign called “Punch Dub,” an update on the classic Punch Buggy game, designed to increase model awareness and familiarity by reminding consumers of all the Volkswagens on the road. The “Punch Dub” campaign is based on the classic game that kids used to play back in the original Beetle’s heyday called “Punch Buggy” (or “Slug Bug”), where the first person to see a Beetle would yell, “Punch Bug” and playfully slug his or her friend. Volkswagen will debut the “Punch Dub” (as in VEE-Dub) campaign in a 30-second ad during the third quarter of Super Bowl XLIV and through a new online campaign. The ad, which includes a special cameo by actor and comedian Tracy Morgan, will show a variety of people in different driving situations gently slugging others in the arm every time they spot a Routan, Tiguan, CC or any other Volkswagen model.
Volkswagen of America, Inc. announced today it will premiere a 30-second spot during the 3rd quarter of Super Bowl XLIV. The spot will debut a new approach to the Das Auto tagline and positioning, and is the first step in a much larger multi-faceted campaign to increase model awareness and familiarity by reminding consumers of all the new Volkswagen products on the road. This marks the first time in nine years that Volkswagen has advertised during the Super Bowl.
Immediately following the Super Bowl, Volkswagen will kick off a two-month campaign that will run extensively throughout February and March to support its national sales event. The push will include TV, Online, Outdoor, Radio and Newspaper, and every Volkswagen retail facility nationwide. A digital and social media program will engage consumers with the entire Volkswagen product family. Max the Beetle, who helped to establish “Das Auto” in the U.S. market in 2009, will not appear in the new campaign.
In phase two, the campaign will more clearly define what goes into a Volkswagen today. Leveraging the tagline, “Das Auto,” the campaign will promote the innovative features and benefits of modern-day Volkswagen products. The spots will define how Volkswagen is delivering German Engineering at a great value in the often playful yet direct Volkswagen tone.
The Super Bowl spot is the first work created for Volkswagen by its new creative agency, Deutsch LA.
by Gael Fashingbauer Cooper
Are you ready for some football? Or, more importantly, are you ready for some Super Bowl ads? As I mentioned last week, I’ll be blogging about the big game’s commercials right here, and invite you to join in via the comment field. Note that we’re talking ads only here, leaving the rah-rah rooting and reviews of the on-field action to others. And I may not get to every single ad, so if I skip one and you want to chat about it, bring it up in the comments.
JESSICA SIMPSON FOR PIZZA HUT
Wait, was that a Super Bowl ad? They almost slipped that right past me, it was so ordinary. Was there anything in that commercial that you couldn’t see in any random ad the rest of the year? Cheesy Bites indeed, emphasis on the “cheesy.” And I hear a rumor this is just part of a series. Oh, yay.
BUD: ROCK, PAPER, SCISSORS
So they play Rock, Paper, Scissors with real rocks and paper. Rock wins. As a friend of mine says, “It IS a rock, after all. Should beat anything.” But I’m not actually even sure what beer was being advertised, which you’d think is the point.
DORITOS READER-SUBMITTED AD
We’ve certainly heard a lot about these. Can regular folks make ads any better than Madison Avenue? Based on this one, where people smash into a bunch of things because they’re Doritos-happy, my guess is “no.” Reminds me of the VW ads where you start closing your eyes early because the accidents are kind of upsetting.
BLOCKBUSTER PET STORE
Animated animals are usually pretty cute. But the “clicking and dragging” of the real mouse? Yeah, just came across as
It’s an hour after the Super Bowl, and I am struggling to remember more than a couple of the ads that had been so hyped all month. It was the event that sport reclaimed, as the New England Patriots beat the hot favourites, the St Louis Rams, 20-17 with the last kick of a thrilling game.
If the game and the impressive half-time performance from U2 for once lived up to all expectations, the “ad bowl” was decidedly unremarkable. The notable exception was Pepsi, which produced a series of BBDO-produced commercials starring Britney Spears acting out Pepsi spots from the past four decades.
There’s a grudge match between giants this winter: the Olympics vs. the Super Bowl.
The two mega-sports events are going mano a mano for the real gold: big ad bucks that only major advertisers are willing to spend for the visibility and audience such premier events offer.
The worst fall-off in overall ad spending since World War II ramped up the stakes, as tight budgets forced even many big marketers to choose between the two. And making the competition more intense, the September terrorist attacks pushed back Super Bowl XXXVI in New Orleans to Feb. 3, just five days before opening ceremonies for the XIX Olympic Winter Games in Salt Lake City.