Toyota’s redesigned Highlander will be advertised in a 60-second Super Bowl commercial during halftime.
Jack Hollis, VP of marketing for Toyota, mentioned to AdAge that Kaley Cuoco may return for this year’s Super Bowl commercial. Cuoco, who stars in CBS’ The Big Bang Theory, appeared in Toyota’s Super Bowl ad last year. However, Hollis did say that Toyota is still working on its creative strategy with the agency Saatchi & Saatchi, Los Angeles.
Toyota won’t be the only car manufacturer with a Super Bowl commercial: Hyundai, Kia, Audi, and Jaguar are all set to make an appearance during the Feb. 2 event.
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