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SANTA CLARA, Calif.–(BUSINESS WIRE)– On a stage typically crowded with colas, cars and Clydesdales, the upcoming Super Bowl telecast is making room for geeks. Intel Corporation announced today it is leveraging the highly visible Super Bowl communications platform to support the company’s all new 2010 Intel® Core™ processor family. As part of this engagement, Intel will be the title sponsor of the post-game show on CBS in addition to returning as an individual Super Bowl advertiser after more than a decade.
Intel will debut two new commercials over three purchased 30-second spots, the first airing during the fourth quarter of the big game on Feb. 7. Each commercial employs a sense of “geek humor” and will center on the 2010 Intel® Core™ Processor family, which announced earlier this month at the International Consumer Electronics Show, delivers unprecedented integration and smart performance, including Intel® Turbo Boost Technology1 for laptops, desktops and embedded devices.
Sponsoring “The Intel® Super Bowl Today Post-Game Show,” during which two 30-second Intel spots will run, gives the company another platform to convey to a huge audience that Intel is a different brand of company.