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Buy your Super Bowl ads while you still can, because spots are filling fast.
CBS has sold 95% of its 30-second spots and is cutting deals for the rest, according to John Bogusz, executive vice president of sports sales for the network.
“We literally have a few units left to sell, and we are in conversations right now about those remaining units,” he said.
CBS is charging up to $3 million for the spots, according to comments made by Chief Executive Leslie Moonves at a financial conference in December. Advertising Age has estimated that the broadcaster is charging between $2.5 million and $3 million.
“The clients who are in the game believe in the value and the reach of network TV and they want their brand on the biggest event of the year on network TV,” said CBS head of sales Jo Ann Ross.
CBS executives said they’ve already sold out for the first half.