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Domain registrar Go Daddy, which successfully leveraged controversy over its risqué Super Bowl ad last year, is already trying to stir up word-of-mouth discussion of its advertising online.
The company this week called a press conference to talk about its Super Bowl advertising plans, and then issued a statement saying it was in negotiations with ABC’s standards and practices unit about approving its ad for broadcast.
“I believe the ad we currently have submitted will be rejected,” Go Daddy founder and president Bob Parsons wrote in his blog. “When this happens we will have to decide to either go back to the cutting room floor, or raise the white flag.”