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How do you hype a Super Bowl television commercial?
Run a commercial.
Willie Nelson holds a can of shaving cream in an H&R Block commercial that will be shown during the Super Bowl this year. In the advertisement, Nelson has to pay for mistakes made by an accountant and is told he should have used H&R Block. AP photoThat’s the thinking of Tim Dahms, the advertising manager for Congress Jewelers Inc., an upscale jeweler founded in Sanibel in 1983. The company started running commercials on Monday to promote its upcoming Super Bowl commercial, which will air locally just before kickoff on Sunday.