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Cadillac has a treat in store for viewers whose interest in the Super Bowl centers on the commercials.
The General Motors Corp. division will air a 90-second spot during the third quarter of Sunday’s game between the Oakland Raiders and Tampa Bay Buccaneers. The last automaker to run a Super Bowl commercial of that length was Cadillac in 1992, advertising director Kim Kosak said.
Cadillac will spend about $6 million to show the ad, which was created by the D’Arcy Masius Benton & Bowles agency of Troy, The Detroit News reported Wednesday.