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The Super Bowl advertising battle is already heating up in the Hub, with two Boston shops developing spots for the king of advertisers, Anheuser-Busch, that could have big-game potential.
Boston-based Modernista!, the small Kingston Street agency that built a name for itself with work for The Gap, MTV and General Motor’s Hummer vehicle, has joined Anheuser-Busch’s roster of agencies, a Budweiser executive said.
That’s a huge opportunity for Modernista!, given that Anheuser-Busch is one of the nation’s top advertisers, and the perennial Super Bowl advertising champion. It has a reported $240 million media budget for Bud and Bud Light alone.