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GoDaddy.com, the domain-name registry that caught flak for a risqué Super Bowl ad last year, is wrangling with ABC to get another, similar commercial approved for this year’s game.
“We still don’t know if we are going to advertise in this year’s Super Bowl,” writes GoDaddy founder and president Bob Parsons on his blog, bobparsons.com. “We’ve been busy working to get an ad approved by ABC and really haven’t had any luck.”
Parsons added that the challenge isn’t just to get a spot approved, but to get “an appropriate ‘GoDaddy-esque’ ad approved.”
In last year’s game, which Fox televised, GoDaddy ran a spot via The Ad Store, New York, that showed buxom model Candice Michelle having trouble with the straps of her blouse as she testified before a congressional committee. The network canceled a second showing of the commercial after the National Football League complained.