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Unlike the game itself, there was no clear-cut winner among Madison Avenue’s offerings that aired during Sunday’s Super Bowl, if the polls are any indication.
In fact, advertisers’ efforts seemed to be so ho-hum that even the students in Andrew Bergstein’s marketing classes at Penn State University were unwilling to discuss them.
“It was like pulling teeth to get students to talk about their favorite Super Bowl ads, which was radically different from previous years,” said Bergstein, an instructor at the university’s Smeal College of Business.