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Fox Broadcasting has sold more than 90 percent of its Super Bowl advertising time, with prices running at an average of about $3 million for a 30-second spot, a source familiar with the matter said Wednesday.
Strong, early sales for the 2011 National Football League championship game suggest that advertisers are as willing as ever to pay up for the chance to reach a U.S. television audience of more than 100 million viewers, despite worries about the economy and budget constraints.