Volkswagen’s Super Bowl Spot Turns Glum White Office Workers Into Happy Jamaicans
What are they smokin’ in the Red VW Beetle?
“Dave,” a worker from Minnesota with a curious Jamaican accent, manages to get his glum, (mostly) white co-workers on board with his sunny disposition, instilled by his bright-red VW Beetle—paying off the “Get happy” line and the theme of Jamaican happiness introduced by reggae legend Jimmy Cliff in the teaser, released last week.
This 60-second Super Bowl spot will air during the second quarter of the Feb. 3 broadcast.
VW is pushing the theme through the #GetHappy hashtag, and invites viewers to download Cliff’s exclusive “Get Happy” track at VW.com.
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