This site has a FREE companion app in the App Store! You can find it by searching for “Super Advertisements” or by following this link. Watch your favorite big game commercials – on your mobile device. This is the companion app for the best website with the latest information about those high dollar high profile advertisements. Review the ads from…
n the commercial breaks during the broadcast of next week’s Super Bowl, Portland’s Wieden+Kennedy ad agency will be throwing long in an effort to put its latest big-name account deep in the minds of Super Bowl viewers.
In three 30-second ads that will air during the game, the agency will kick off a campaign for America Online’s dial-up Internet service — a high-profile start to a massive ad campaign that could boost the independent ad agency’s reputation, or push it back several yards.
Wieden+Kennedy, which has traditionally relied on nearby Nike as its largest client, is attempting to add new A-list companies as it recovers from a recession-induced advertising slump. How well the agency’s Super Bowl ads fare, industry veterans say, could play a role in determining the near-term success of that drive.
The Super Bowl campaign will feature the tattooed gearheads from Discovery Channel’s “American Chopper” reality show to send the message that AOL’s new dial-up service is fast and hip. In the ads, a family of motorcycle manufacturers try to customize a car and a motorcycle with an AOL device, that this being advertising after all, makes things go faster.