Regular folks eager to be a part of Super Bowl stardom are about to get the chance.
Pizza Hut announced plans for a contest whose winners — of which there could be five to 10 — will star in a commercial that will run just minutes before the Super Bowl kickoff.
The pizza giant is asking football fans to submit very short videos of their best, silliest or most creative recitation of the words every quarterback shouts — and which Pizza Hut says is the heart of its name: “Hut. Hut. Hut.” In other words, simulate the start of a football play, but with creative zeal.
“For decades, quarterbacks have been calling our name to start every play,” says Kurt Kane, chief marketing officer at Pizza Hut.
Clips, which must be no longer than 15 seconds, should have some sort of football theme with the word “hut” spoken at least once, twice or several times. Complete rules are at www.Facebook.com/PizzaHut. Pizza Hut also is encouraging fans to promote their videos on Twitter. Deadline for submissions: Jan. 20.