In BrandBowl’s 3rd “Twitter” Round up of the Ads of Super Bowl XLVII.
It was a battle to the end, but Volkswagen – who drove (no pun) most of the buzz leading up to the Super Bowl with its pre-released “Get In. Get Happy” ad – held off Stevie Wonder and Bud Light for top honors in this year’s Brand Bowl. Bud Light will not go away empty handed, though, as it did garner the most chatter in the competition … totaling close to 89,000 tweets. The ad that earned the most positive sentiment, taking home the Most Loved award, was Taco Bell’s “Viva Young” spot. When you combine one of the hottest songs of 2012, featured in Spanish, with some old-school amigos tearing it up … you certainly reach a wide range of people. Doritos took second in Most Loved, while Dodge Ram’s “God Made a Farmer” took third in the category.
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