Many viewers of this weekend’s Super Bowl tune in for the commercials as much as the game itself. Now they can join fans of the game and place bets on those ads.
The online betting service BetonSports.com is setting odds and taking bets as to which ads will win the online poll conducted by USA Today following Sunday’s game.
The favorite, at 5-to-6 odds is soft drink brand Pepsi, which means that if you bet $60, you can win $50 more. A minimum bet on the ads is $10. The chance of winning with a bet on Pepsi is helped by the fact that the company is airing multiple commercials. If any of them wins the poll, a Pepsi bettor will win.