Ad Sales

GoDaddy Is Sitting Out Super Bowl LII

GoDaddy, the online brand, which was a Big Game staple for years, is sitting out Super Bowl LII, although in another way the brand is returning to its roots. After skipping Super Bowl 50, GoDaddy turned to new agency Bullish for last year’s effort which kickstarted a yearlong campaign built around a character designed as the personification of the internet. Previously, the…

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Super Bowl LII: How Much Does an Commercial Cost?

The Super Bowl broadcast presents marketers with an opportunity to reach a huge amount of consumers, and that’s why networks are able to charge more than $5 million for a 30-second spot during the 2018 Super Bowl. An NBC Sports ad exec said today that the network will average more than $5 million for a 30-second spot for the Super…

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NBC has fewer than 10 spots left for Super Bowl ads

NBC, which will air the NFL championship on Feb. 4, has fewer than 10 spots left, Dan Lovinger, executive vice president of advertising sales for NBC Sports, said Thursday during a conference call. The Comcast Corp. network is charging more than $5 million per 30-second spot — which is line with the past couple of years — and expects to make…

SuperBowl-Ads.com News, Reviews, Previews of Super Bowl Commercials

NBC Expects More Than $1 Billion in Ad Sales from Super Bowl, Winter Olympics

NBCUniversal projected it would take in more than $1 billion in ad revenue from its broadcasts of Super Bowl LII and the Winter Olympics from PyeongChang, South Korea, both of which are set to be telecast next February, a remarkable sign of confidence in advertiser interest in both sports events. The Comcast-owned company currently expects to snare around $350 million in…