2015

BBDO New York Wins Inaugural ‘Super Clio’ for Snickers “The Brady Bunch”

CLIO, the esteemed international advertising, design and communications competition, today named BBDO New York the CLIO Creative Bowl winner. “The Brady Bunch” proved a fan favorite as well, with social buzz building prior to the Big Game. An expert jury, led by McCann Worldgroup Global Creative Chairman Rob Reilly, gathered to vote on the strongest creative. A live trophy presentation…

Super Bowl XLIX Breaks Viewer Record

Super Bowl XLIX just made history. Sunday’s nail-biting game was the most-watched show in U.S. television history, according to the latest Nielsen data. The New England Patriots’ 28-24 victory over the Seattle Seahawks was also the highest-rated Super Bowl in the last 30 seasons. The game brought in 114.4 million viewers between 6:31 p.m. ET and 10:10 p.m. ET, 2.2…

The 5 Best Ads of Super Bowl XLIX

Brands tried all sorts of approaches in their ads for Super Bowl XLIX—uplifting, amusing, awe-inspiring and yes, even horrifying—but only a handful of spots truly hit that sweet spot where brilliant idea meets flawless execution. Notably, it was a night when many advertisers tried to be not just entertaining but edifying—in particular, socially conscious. But as both the Coca-Cola and…

Doritos winner gets $1 million from $2,000 budget

Scott Zabielski just can’t believe what he won during the Super Bowl: $1 million and a new job. Zabielski had made an ad and entered it into a contest run by Dorito’s, called “Crash the Super Bowl.” He spent a total of $2,000 making the winning commercial that aired during the Super Bowl on Sunday evening, capturing an audience that…

SuperBowl-Ads.com News, Reviews, Previews of Super Bowl Commercials

Half of Super Bowl ads had hashtags

Half of the 56 ads aired during Super Bowl XLIX used hashtags, proving that Facebook and Twitter have become the new water cooler for discussing the best (and worst) spots. The number of hashtags used was actually down from a record 57% of all ads during last year’s game, according to Marketing Land. A total of 16 commercials included website…

Companies strike serious, somber tone in Super Bowl ads

Forget slapstick and sex in Super Bowl ads: This year, serious was the name of the game. Nationwide ran an ad on preventable childhood death. Carnival struck a somber note with a voiceover by John F. Kennedy speaking lyrically about the sea. And a public service announcement by coalition No More depicted a chilling 911 call from a battered woman…

Coke, Budweiser win as Super Bowl ad battle gets serious

Budweiser capitalized on cuteness with the return of a puppy and Coca-Cola stood out with an anti-bullying message as many brands stirred emotions rather than going for laughs during the annual high-stakes battle of Super Bowl commercials. Companies paid up to a record $4.5 million for 30 seconds during the championship game on Comcast Corp’s NBC network seen by an…

Super Bowl 2015 commercials that stood out: Budweiser, Nationwide and more

The consensus from this year’s Super Bowl ad haul: meh. While many of the ads featured positive messages, social media buzzed with mostly comments expressing boredom and even backlash. Here’s a roundup of five of the ad moments that stood out, for better or for worse. #Budweiserpuppy It’s fair to say that Budweiser won the love of Super Bowl viewers…

What’s With All the Dark, Depressing Super Bowl Ads This Year?

By the time Katy Perry arrived on stage with a troop of dancing sharks, pretty much everyone was in need of some light, sparkly fun. That’s because the first half of the Super Bowl was heavy on dark, grim, and outright depressing ads. First, there was the #withdad ad from Nissan, which the company says on YouTube “follows the struggles…

USA Today Ad Meter Results

As it’s done every year since 1989, USA TODAY had ad enthusiasts rank every commercial from the big game. Here are this year’s rankings, based on ratings from nearly 7,000 panelists. 1 Budweiser Lost Dog Avg. Vote: 8.1 2 Always Like a Girl Avg. Vote: 7.1 3 Fiat Blue Pill Avg. Vote: 6.87 4 Microsoft Braylon Avg. Vote: 6.74 5…

Lost dog finds way to top of Super Bowl Ad Meter

The Budweiser puppy has done what the Seattle Seahawks could not — it won back-to-back Super Bowls. If you’re keeping score, not only is that two in a row for the puppy, but three in a row for Anheuser-Busch and the 13th time in the past 15 years that Anheuser-Busch has won USA TODAY’s Ad Meter ranking of all the…

Super Bowl Commercials Go for Heart, Not Just Funny Bone and Jugular

The game plan for the advertising blitz during Super Bowl XLIX was simple: Go straight for the heart. Many of the commercials during NBC’s national broadcast of Sunday’s game sought to tug at viewers’ heart strings rather than make them burst out laughing. The offerings were not devoid of the usual mix of celebrities, animals and slapstick comedy, but ads…

Super Bowl Ads Are Hit for Run Like a Girl, Miss for Nationwide

The Super Bowl ads once again stole the show for many viewers, despite a nail-biting end to the New England Patriots’ win over the Seattle Seahawks. Critics were quick to take to social media to crown winners and losers for this year’s roster of commercials. Here’s a snapshot of who won praise for their ads, which cost as much as…

Universal Studios Hollywood “Fast & Furious—Supercharged” Thrill Ride Super Bowl Pre-Game Ad

Universal Studios Hollywood shifts into high gear with the debut of an innovative, national 30-second commercial for its summer 2015 launch of the “Fast & Furious—Supercharged” thrill ride during NBC’s Super Bowl Pre-Game coverage on Sunday, February 1, 2015. The gripping spot will jump-start Universal Studios Hollywood’s campaign for the eagerly-anticipated opening of “Fast & Furious—Supercharged,” a high-octane, adrenaline-fueled thrill…

‘SNL’ Totino’s spot mocks sexist Super Bowl commercials

In a perfect spoof of the misconception that women don’t pay attention to the Super Bowl and that their role in the event is just to make snacks, Saturday Night Live aired a fake commercial for Totino’s Pizza Rolls with a little something extra for the ladies.