2016

The Best Super Bowl Ads of 2016. (And the Worst Ones.) – Slate Magazine

Last year, the Super Bowl ad mood was decidedly somber. It’s not every day a consumer-facing brand makes a spokesperson out of a tragically deceased young boy. This year marked a clear return to lighthearted tropes of yore: animals, topical jokes, and a passel of celebrities. The result was less of a downer. But this was an evening of meh—a…

The Top 10 Super Bowl Commercials of 2016 – Vogue.com

Sunday night’s Super Bowl commercial breaks featured almost as many celebrities as an awards show red carpet. Drake, Ryan Reynolds, Alec Baldwin, Missy Elliott, Amy Schumer—who wasn’t on our TV screen in between fumbles? But of course, there were other memorable ads sans celebrities too. We were introduced to generations of Super Bowl babies (Google it), laughed when we saw a…

High School Students Break Down The Super Bowl Ads – NPR

LAMP students created this mashup to comment on portrayals of masculinity in the Super Bowl ads. The LAMP YouTube Kung Fu Panda slurps noodles. An ugly/cute “puppy-monkey-baby” toddles into a living room. Kevin Hart stalks his daughter and her date to an amusement park via helicopter. Just three moments that various brands paid $5 million per 30 seconds to parade…

Super Bowl ads were an unmemorable parade of stars – New York Post

Madison Avenue paraded a comic cavalcade of movie stars, chatty critters and hit makers before Super Bowl viewers Sunday night. Advertisers largely played it safe, perhaps still shuddering over last year’s Nationwide Insurance fiasco, when one of the most talked-about commercials was about children dying in accidents. “I’m a bit disappointed at the overall creative effort this year,” said Jarrod…

Colonial Williamsburg Super Bowl ad shows World Trade Center falling, angers viewers – Washington Post

A Super Bowl ad promoting tourism in Colonial Williamsburg made a questionable choice in showing video of the Sept. 11, 2001 attacks on the World Trade Center. The commercial, which aired in New York, Philadelphia and Washington, begins with reversed footage of achievements throughout American history: the first flight, the inauguration of President Obama, suffragettes, missions to space. A narrator calls…

Manning gave Budweiser $14 million in free Super Bowl ads – Milwaukee Journal Sentinel

Companies paid $5 million for 30 second ads during Super Bowl 50. It took Peyton Manning about two seconds to accomplish the game’s biggest plug. Immediately after leading the Denver Broncos to a 24-10 victory over the Carolina Panthers, Manning told a CBS sideline reporter that his postgame plan was to “drink a lot of Budweiser.” The quarterback mentioned the…

Super Bowl Ads This Year Were Dying to Break Out of Your TV

Much like football itself, Super Bowl ads are a storied American tradition. The stories, feelings, and, yes, celebrities that show up offer a peek into our national psyche at a given moment in time. (Or at least they want to think they do.) But this year’s Super Bowl ads did something different—they showcased how ad agencies themselves are thinking about…

The 10 best commercials of Super Bowl 50 – Washington Post

Some made us cry, others made us cry laughing. Here are the most memorable commercials of Super Bowl 50. T-Mobile: “Restricted Bling” Drake and a trio of suits managed to make an overplayed song the center of a very funny joke in T-Mobile’s Super Bowl ad. He’s doing that weird dance in his knock-off James Turrell sculpture for the “Hotline Bling” music video,…

Superbowl ads invaded by political correctness – Washington Post

Perhaps it was often uncouth Republican presidential contender Donald Trump’s ascendancy (or, after Iowa, near-ascendancy). Perhaps it was the need for companies to, in seconds, make their mark on the national consciousness — and pay up to $5 million for the privilege. Perhaps it was the fact that the NFL — a league plagued by claims it disregards players’ safety and goes…

Super Bowl Ads Play It Safe, Sticking to the Script – New York Times

About 40 stars, including Christopher Walken, appeared in commercials during the Super Bowl on Sunday. Mr. Walken was in an ad for Kia. Advertisers dusted off their well-worn playbooks for Super Bowl 50, deploying a combination of humor, celebrities and plenty of animals in their annual appeal for the attention of the game’s more than 100 million viewers. Several commercials…

Puppymonkeybaby has a parody account on Twitter – The San Diego Union-Tribune

Remember that Puppymonkeybaby creature from the Mountain Dew Kickstart commercial back in the first quarter? It combined the head of a puppy, the torso of a monkey and the diaper-wearing bottom of a baby. The nightmare creature already has its own parody Twitter account, which notes it is not “associated with whatever the hell that Puppy Monkey Baby was supposed…

Here Are the 5 Best Super Bowl Ads Over the Years – Fortune

Here are the top five Super Bowl ads as ranked by Sports Illustrated’s SUPER BOWL GOLD: 50 Years of The Big Game. Bud Bowl, Super Bowl XXIII Bottles of Bud and Bud Light competed in a game running parallel to the real action, with scoring continuing throughout. The battle proved so compelling that the Bud Bowl had eight iterations, ending…